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Title: Conceptual Metaphor Theory as a Foundation for Communicative Visualization Design
Interest in communicative visualization has been growing in recent years. However, despite this growth, a solid theoretical foundation has not been established. In this paper I examine the role that conceptual metaphor theory may contribute to such a foundation. I present a brief background on conceptual metaphor theory, including a discussion on image schemas, conceptual metaphors, and embodied cognition. I speculate on the role of conceptual metaphor for explaining and (re)designing communicative visualizations by providing and discussing a small set of examples as anecdotal evidence of the possible value of conceptual metaphor. Finally, I discuss implications of conceptual metaphor theory for communicative visualization design and present some ideas for future research on this topic.  more » « less
Award ID(s):
1755957
PAR ID:
10087033
Author(s) / Creator(s):
Date Published:
Journal Name:
IEEE VIS Workshop on Visualization for Communication (VisComm 2018)
Format(s):
Medium: X
Sponsoring Org:
National Science Foundation
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