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Counterfactual estimators enable the use of existing log data to estimate how some new target recommendation policy would have performed, if it had been used instead of the policy that logged the data. We say that those estimators work ”off-policy”, since the policy that logged the data is different from the target policy. In this way, counterfactual estimators enable Off-policy Evaluation (OPE) akin to an unbiased offline A/B test, as well as learning new recommendation policies through Off-policy Learning (OPL). The goal of this tutorial is to summarize Foundations, Implementations, and Recent Advances of OPE/OPL. Specifically, we will introduce the fundamentals of OPE/OPL and provide theoretical and empirical comparisons of conventional methods. Then, we will cover emerging practical challenges such as how to take into account combinatorial actions, distributional shift, fairness of exposure, and two-sided market structures. We will then present Open Bandit Pipeline, an open-source package for OPE/OPL, and how it can be used for both research and practical purposes. We will conclude the tutorial by presenting real-world case studies and future directions.
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CAB: Continuous Adaptive Blending Estimator for Policy Evaluation and Learning
The ability to perform offline A/B-testing and off-policy learning using logged contextual bandit feedback is highly desirable in a broad range of applications, including recommender systems, search engines, ad placement, and personalized health care. Both offline A/B-testing and offpolicy learning require a counterfactual estimator that evaluates how some new policy would have performed, if it had been used instead of the logging policy. In this paper, we present and analyze a family of counterfactual estimators which subsumes most estimators proposed to date. Most importantly, this analysis identifies a new estimator – called Continuous Adaptive Blending (CAB) – which enjoys many advantageous theoretical and practical properties. In particular, it can be substantially less biased than clipped Inverse Propensity Score (IPS) weighting and the Direct Method, and it can have less variance than Doubly Robust and IPS estimators. In addition, it is subdifferentiable such that it can be used for learning, unlike the SWITCH estimator. Experimental results show that CAB provides excellent evaluation accuracy and outperforms other counterfactual estimators in terms of learning performance.
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- Award ID(s):
- 1740822
- PAR ID:
- 10111464
- Date Published:
- Journal Name:
- Proceedings of Machine Learning Research
- ISSN:
- 2640-3498
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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Accepted Manuscript1.0
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- The DOI is not currently available.
