Modeling player engagement is a key challenge in games. However, the gameplay signatures of engaged players can be highly context-sensitive, varying based on where the game is used or what population of players is using it. Traditionally, models of player engagement are investigated in a particular context, and it is unclear how effectively these models generalize to other settings and populations. In this work, we investigate a Bayesian hierarchical linear model for multi-task learning to devise a model of player engagement from a pair of datasets that were gathered in two complementary contexts: a Classroom Study with middle school students and a Laboratory Study with undergraduate students. Both groups of players used similar versions of Crystal Island, an educational interactive narrative game for science learning. Results indicate that the Bayesian hierarchical model outperforms both pooled and context-specific models in cross-validation measures of predicting player motivation from in-game behaviors, particularly for the smaller Classroom Study group. Further, we find that the posterior distributions of model parameters indicate that the coefficient for a measure of gameplay performance significantly differs between groups. Drawing upon their capacity to share information across groups, hierarchical Bayesian methods provide an effective approach for modeling player engagement with data from similar, but different, contexts.
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Keeping People Playing: The Effects of Domain News Presentation on Player Engagement in Educational Prediction Games
Educational prediction games use the popularity and engagement of fantasy sports as a success model to promote learning in other domains. Fantasy sports motivate players to stay up-to-date with relevant news and explore large statistical data sets, thereby deepening their domain understanding while potentially honing their data analysis skills. We conducted a study of fantasy sports players, and discovered that while some participants performed sophisticated data analysis to support their gameplay, far more relied on news and published commentary. We used results from this study to design a prototype prediction game, Fantasy Climate, which helps players move from intuitions and advice to consuming news and analyzing data by supporting a variety of activities essential to gameplay. Because news is a key component of Fantasy Climate, we evaluated two link-based interfaces to domain-related news, one geospatial and the other organized as a list. The evaluation revealed that news presentation has a strong effect on players' engagement and performance: players using the geospatial interface not only were more engaged in the game; they also made better predictions than players who used the list-based presentation.
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- Award ID(s):
- 1816923
- PAR ID:
- 10173465
- Date Published:
- Journal Name:
- HT '20: Proceedings of the 31st ACM Conference on Hypertext and Social Media
- Page Range / eLocation ID:
- 47 to 52
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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