Search engines, by ranking a few links ahead of million others based on opaque rules, open themselves up to criticism of bias. Previous research has focused on measuring political bias of search engine algorithms to detect possible search engine manipulation effects on voters or unbalanced ideological representation in search results. Insofar that these concerns are related to the principle of fairness, this notion of fairness can be seen as explicitly oriented toward election candidates or political processes and only implicitly oriented toward the public at large. Thus, we ask the following research question: how should an auditing framework that is explicitly centered on the principle of ensuring and maximizing fairness for the public (i.e., voters) operate? To answer this question, we qualitatively explore four datasets about elections and politics in the United States: 1) a survey of eligible U.S. voters about their information needs ahead of the 2018 U.S. elections, 2) a dataset of biased political phrases used in a large-scale Google audit ahead of the 2018 U.S. election, 3) Google’s “related searches” phrases for two groups of political candidates in the 2018 U.S. election (one group is composed entirely of women), and 4) autocomplete suggestions and result pages for a set of searches on the day of a statewide election in the U.S. state of Virginia in 2019. We find that voters have much broader information needs than the search engine audit
literature has accounted for in the past, and that relying on political science theories of voter modeling provides a good starting point for informing the design of voter-centered audits.
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Partisan search behavior and Google results in the 2018 U.S. midterm elections
This research shows that members of different ideological groups in the United States can use different search terms when looking for information about political candidates, but that difference is not enough to yield divergent search results on Google. Search engines are central in information seeking during elections, and have important implications for the distribution of information and, by extension, for democratic society. Using a method involving surveys, qualitative coding, and quantitative analysis of search terms and search results, we show that the sources of information that are returned by Google for both liberal and conservative search terms are strongly correlated. We collected search terms from people with different ideological positions about Senate candidates in the 2018 midterm election from the two main parties in the U.S., in three large and politically distinct states: California, Ohio, and Texas. We then used those search terms to scrape web results and analyze them. Our analysis shows that, in terms of the differences arising from individual search term choices, Google results exhibit a mainstreaming effect that partially neutralizes differentiation of search behaviors, by providing a set of common results, even to dissimilar searches. Based on this analysis, this article offers two main contributions: first, in the development of a method for determining group-level differences based on search input bias; and second, in demonstrating how search engines respond to diverse information seeking behavior and whether that may have implications for public discourse.
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- Award ID(s):
- 1717330
- NSF-PAR ID:
- 10175592
- Date Published:
- Journal Name:
- Information, Communication & Society
- ISSN:
- 1369-118X
- Page Range / eLocation ID:
- 1 to 17
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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Abstract Background Controlling the spread of infectious diseases―even when safe, transmission-blocking vaccines are available―may require the effective use of non-pharmaceutical interventions (NPIs), e.g., mask wearing, testing, limits on group sizes, venue closure. During the SARS-CoV-2 pandemic, many countries implemented NPIs inconsistently in space and time. This inconsistency was especially pronounced for policies in the United States of America (US) related to venue closure.
Methods Here, we investigate the impact of inconsistent policies associated with venue closure using mathematical modeling and high-resolution human mobility, Google search, and county-level SARS-CoV-2 incidence data from the USA. Specifically, we look at high-resolution location data and perform a US-county-level analysis of nearly 8 million SARS-CoV-2 cases and 150 million location visits, including 120 million church visitors across 184,677 churches, 14 million grocery visitors across 7662 grocery stores, and 13.5 million gym visitors across 5483 gyms.
Results Analyzing the interaction between venue closure and changing mobility using a mathematical model shows that, across a broad range of model parameters, inconsistent or partial closure can be worse in terms of disease transmission as compared to scenarios with no closures at all. Importantly, changes in mobility patterns due to epidemic control measures can lead to increase in the future number of cases. In the most severe cases, individuals traveling to neighboring jurisdictions with different closure policies can result in an outbreak that would otherwise have been contained. To motivate our mathematical models, we turn to mobility data and find that while stay-at-home orders and closures decreased contacts in most areas of the USA, some specific activities and venues saw an increase in attendance and an increase in the distance visitors traveled to attend. We support this finding using search query data, which clearly shows a shift in information seeking behavior concurrent with the changing mobility patterns.
Conclusions While coarse-grained observations are not sufficient to validate our models, taken together, they highlight the potential unintended consequences of inconsistent epidemic control policies related to venue closure and stress the importance of balancing the societal needs of a population with the risk of an outbreak growing into a large epidemic.
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This study aims to investigate the collaboration processes of immigrant families as they search for online information together. Immigrant English-language learning adults of lower socioeconomic status often work collaboratively with their children to search the internet. Family members rely on each other’s language and digital literacy skills in this collaborative process known as online search and brokering (OSB). While previous work has identified ecological factors that impact OSB, research has not yet distilled the specific learning processes behind such collaborations. Design/methodology/approach: For this study, the authors adhere to practices of a case study examination. This study’s participants included parents, grandparents and children aged 10–17 years. Most adults were born in Mexico, did not have a college-degree, worked in service industries and represented a lower-SES population. This study conducted two to three separate in-home family visits per family with interviews and online search tasks. Findings: From a case study analysis of three families, this paper explores the funds of knowledge, resilience, ecological support and challenges that children and parents face, as they engage in collaborative OSB experiences. This study demonstrates how in-home computer-supported collaborative processes are often informal, social, emotional and highly relevant to solving information challenges. Research limitations/implications: An intergenerational OSB process is different from collaborative online information problem-solving that happens between classroom peers or coworkers. This study’s research shows how both parents and children draw on their funds of knowledge, resilience and ecological support systems when they search collaboratively, with and for their family members, to problem solve. This is a case study of three families working in collaboration with each other. This case study informs analytical generalizations and theory-building rather than statistical generalizations about families. Practical implications: Designers need to recognize that children and youth are using the same tools as adults to seek high-level critical information. This study’s model suggests that if parents and children are negotiating information seeking with the same technology tools but different funds of knowledge, experience levels and skills, the presentation of information (e.g. online search results, information visualizations) needs to accommodate different levels of understanding. This study recommends designers work closely with marginalized communities through participatory design methods to better understand how interfaces and visuals can help accommodate youth invisible work. Social implications: The authors have demonstrated in this study that learning and engaging in family online searching is not only vital to the development of individual and digital literacy skills, it is a part of family learning. While community services, libraries and schools have a responsibility to support individual digital and information literacy development, this study’s model highlights the need to recognize funds of knowledge, family resiliency and asset-based learning. Schools and teachers should identify and harness youth invisible work as a form of learning at home. The authors believe educators can do this by highlighting the importance of information problem solving in homes and youth in their families. Libraries and community centers also play a critical role in supporting parents and adults for technical assistance (e.g. WiFi access) and information resources. Originality/value: This study’s work indicates new conditions fostering productive joint media engagement (JME) around OSB. This study contributes a generative understanding that promotes studying and designing for JME, where family responsibility is the focus.more » « less
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This paper presents an algorithm audit of the Google Top Stories box, a prominent component of search engine results and powerful driver of traffic to news publishers. As such, it is important in shaping user attention towards news outlets and topics. By analyzing the number of appearances of news article links we contribute a series of novel analyses that provide an in-depth characterization of news source diversity and its implications for attention via Google search. We present results indicating a considerable degree of source concentration (with variation among search terms), a slight exaggeration in the ideological skew of news in comparison to a baseline, and a quantification of how the presentation of items translates into traffic and attention for publishers. We contribute insights that underscore the power that Google wields in exposing users to diverse news information, and raise important questions and opportunities for future work on algorithmic news curation.more » « less
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The abundance of media options is a central feature of today’s information environment. Many accounts, often based on analysis of desktop-only news use, suggest that this increased choice leads to audience fragmentation, ideological segregation, and echo chambers with no cross-cutting exposure. Contrary to many of those claims, this paper uses observational multiplatform data capturing both desktop and mobile use to demonstrate that coexposure to diverse news is on the rise, and that ideological self-selection does not explain most of that coexposure. We show that mainstream media outlets offer the common ground where ideologically diverse audiences converge online, though our analysis also reveals that more than half of the US online population consumes no online news, underlining the risk of increased information inequality driven by self-selection along lines of interest. For this study, we use an unprecedented combination of observed data from the United States comprising a 5-y time window and involving tens of thousands of panelists. Our dataset traces news consumption across different devices and unveils important differences in news diets when multiplatform or desktop-only access is used. We discuss the implications of our findings for how we think about the current communication environment, exposure to news, and ongoing attempts to limit the effects of misinformation.more » « less
- Free Publicly Accessible Full Text
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Accepted Manuscript1.0
- Journal Article:
- https://doi.org/10.1080/1369118X.2020.1764605
