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  • An Analysis of Digital Media Data to Understand Parents’ Concerns During the COVID-19 Pandemic to Enhance Effective Science Communication
Title: An Analysis of Digital Media Data to Understand Parents’ Concerns During the COVID-19 Pandemic to Enhance Effective Science Communication
Science and health journalists have incorporated digital media as a source for their daily news production process, but little is known about the potential impacts of using digital media data to inform the news production process in the context of a global pandemic, where information is rapidly changing. During the COVID-19 pandemic, families have struggled to ensure economic stability and good health as well as their children’s learning and development. The Child Trends News Service sought to broaden access to science-based information to support families during the pandemic through television news, testing whether digital media can be used to understand parents’ concerns, misconceptions, and needs in real time. This article presents that digital media data can supplement traditional ways of conducting audience research and help tailor relevant content for families to garner an average of 90 million views per report.  more » « less
Award ID(s):
2027470
PAR ID:
10226720
Author(s) / Creator(s):
; ; ; ; ;
Date Published:
Journal Name:
Journal of Creative Communications
ISSN:
0973-2586
Page Range / eLocation ID:
097325862110002
Format(s):
Medium: X
Sponsoring Org:
National Science Foundation
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