Abstract People worldwide use SARS-CoV-2 (COVID-19) visualizations to make life and death decisions about pandemic risks. Understanding how these visualizations influence risk perceptions to improve pandemic communication is crucial. To examine how COVID-19 visualizations influence risk perception, we conducted two experiments online in October and December of 2020 (N= 2549) where we presented participants with 34 visualization techniques (available at the time of publication on the CDC’s website) of the same COVID-19 mortality data. We found that visualizing data using a cumulative scale consistently led to participants believing that they and others were at more risk than before viewing the visualizations. In contrast, visualizing the same data with a weekly incident scale led to variable changes in risk perceptions. Further, uncertainty forecast visualizations also affected risk perceptions, with visualizations showing six or more models increasing risk estimates more than the others tested. Differences between COVID-19 visualizations of the same data produce different risk perceptions, fundamentally changing viewers’ interpretation of information.
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Charting cognition: Mapping public understanding of COVID-19
The COVID-19 pandemic of the last 2 years (and counting) disrupted commerce, travel, workplaces, habits, and—of course—health, the world over. This study aimed to capture snapshots of the perceptions and misperceptions of COVID-19 among 27 participants from three US municipalities. These perspectives are analyzed through thematic analyses and concept maps. Such snapshots, particularly as viewed through the lens of narrative sense-making theory, capture a sample of cognitions at this unique moment in history: a little over 1 year into the COVID-19 pandemic. Findings suggest that the (mis)perceptions captured are predominantly conveyed via narratives of participants’ personal experiences, and that the themes of attitudes toward precautionary measures, uncertainty, and the muddied science communication environment are prevalent. These themes suggest several salient targets for future research and current science communication, such as a focus on basic explainers, vaccinations’ safety and effectiveness and the necessity of uncertainty in the practice of science.
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- Award ID(s):
- 2028473
- PAR ID:
- 10318482
- Date Published:
- Journal Name:
- Public Understanding of Science
- ISSN:
- 0963-6625
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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