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Title: Measuring Political Knowledge and Not Search Proficiency in Online Surveys
Most online survey questions testing political knowledge are susceptible to measurement error when participants look up the answers. This article reports five studies of methods to detect and prevent this common source of error. To detect lookups, “catch questions” are more reliable than self-reports, because many participants lie rather than admit looking up answers. Strongly worded instructions reduced lookups by about two-thirds, while the triple combination of instructions, requesting a promise not to look up answers, and adaptive feedback (asking participants who look up an answer to stop doing so) reduced the percentage of respondents looking up an answer by a further half, to 3%. For office recall knowledge items, photo-based open-ended questions eliminated lookups and had similar validity to traditional text-based versions, making them a good choice when a visual format is viable.  more » « less
Award ID(s):
1835022
NSF-PAR ID:
10334060
Author(s) / Creator(s):
Date Published:
Journal Name:
International journal of public opinion research
Volume:
34
Issue:
1
ISSN:
1471-6909
Format(s):
Medium: X
Sponsoring Org:
National Science Foundation
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The study was completed via Qualtrics, with participation from students (online vs. in-lab), MTurkers, and non-student community members. After removing those who failed attention check questions, 469 participants remained (243 men, 224 women, 2 did not specify gender) from a variety of racial and ethnic backgrounds (70.2% White, non-Hispanic). Results and Discussion There were three primary outcomes: quality of the scientific evidence, expert credibility (WCS), and damages. During initial analyses, each dependent variable was submitted to a separate 3 Gist Safeguard (safeguard, no safeguard, judge instructions) x 2 Scientific Quality (high, low) Analysis of Variance (ANOVA). Consistent with hypotheses, there was a significant main effect of scientific quality on strength of evidence, F(1, 463)=5.099, p=.024; participants who viewed the high quality evidence rated the scientific evidence significantly higher (M= 7.44) than those who viewed the low quality evidence (M=7.06). 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