We contribute empirical and conceptual insights regarding the roles of digital labor platforms in online freelancing, focusing attention to social identities such as gender, race, ethnicity, and occupation. Findings highlight how digital labor platforms reinforce and exacerbate identity-based stereotypes, bias and expectations in online freelance work. We focus on online freelancing as this form of working arrangement is becoming more prevalent. Online freelancing also relies on the market-making power of digital platforms to create an online labor market. Many see this as one likely future of work with less bias. Others worry that labor platforms' market power allows them to embed known biases into new working arrangements: a platformization of inequality. Drawing on data from 108 online freelancers, we discuss six findings: 1) female freelance work is undervalued; 2) gendered occupational expectations; 3) gendered treatment; 4) shared expectations of differential values; 5) racial stereotypes and expectations; and 6) race and ethnicity as an asset. We discuss the role of design in the platformization and visibility of social identity dimensions, and the implications of the reinforced identity perceptions and marginalization in digital labor platforms.
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Gender Differences and Lost Flexibility in Online Freelancing During the COVID-19 Pandemic
We report findings from an ongoing panel study of 68 U.S.-based online freelancers, focusing here on their experiences both pre- and in-pandemic. We see online freelancing as providing a window into one future of work: collaborative knowledge work that is paid by the project and mediated by a digital labor platform. The study’s purposive sampling provides for both empirical and conceptual insights into the occupational differences and career plans of freelance workers. The timing of the 2020 data collection provides insight into household changes as a result of the COVID-19 pandemic. Findings make clear these workers are facing diminished work flexibility and increased earning uncertainty. And, data show women are more likely than men to reduce working hours to help absorb the increased share of caregiving and other domestic responsibilities. This raises questions of online freelancing as a viable career path or sustainable source of work.
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- Award ID(s):
- 2121638
- PAR ID:
- 10339845
- Date Published:
- Journal Name:
- Frontiers in Sociology
- Volume:
- 6
- ISSN:
- 2297-7775
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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