Collaborating scientists and storytellers successfully built a university-based science-in-action video storytelling model to test the research question: Can university scientists increase their relatability and public engagement through science-in-action video storytelling? Developed over 14 years, this science storytelling model produced more than a dozen high-visibility narratives that translated science to the public and featured scientists, primarily environmental and climate scientists, who are described in audience surveys as relatable people. This collaborative model, based on long-term trusting partnerships between scientists and video storytellers, documented scientists as they conducted their research and together created narratives intended to humanize scientists as authentic people on journeys of discovery. Unlike traditional documentary filmmaking or journalism, the participatory nature of this translational science model involved scientists in the shared making of narratives to ensure the accuracy of the story's science content. Twelve science and research video story products have reached broad audiences through a variety of venues including television and online streaming platforms such as Public Broadcasting Service (PBS), Netflix, PIVOT TV, iTunes, and Kanopy. With a reach of over 180 million potential public audience viewers, we have demonstrated the effectiveness of this model to produce science and environmental narratives that appeal to the public. Results from post-screening surveys with public, high school, and undergraduate audiences showed perceptions of scientists as relatable. Our data includes feedback from undergraduate and high school students who participated in the video storytelling processes and reported increased relatability to both scientists and science. In 2022, we surveyed undergraduate students using a method that differentiated scientists' potential relatable qualities with scientists' passion for their work, and the scientists' motivation to help others, consistently associated with relatability. The value of this model to scientists is offered throughout this paper as two of our authors are biological scientists who were featured in our original science-in-action videos. Additionally, this model provides a time-saving method for scientists to communicate their research. We propose that translational science stories created using this model may provide audiences with opportunities to vicariously experience scientists' day-to-day choices and challenges and thus may evoke audiences' ability to relate to, and trust in, science.
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Science for Others or the Self? Presumed Motives for Science Shape Public Trust in Science
Science can improve life around the world, but public trust in science is at risk. Understanding the presumed motives of scientists and science can inform the social psychological underpinnings of public trust in science. Across five independent datasets, perceiving the motives of science and scientists as prosocial promoted public trust in science. In Studies 1 and 2, perceptions that science was more prosocially oriented were associated with greater trust in science. Studies 3 and 4a & 4b employed experimental methods to establish that perceiving other-oriented motives, versus self-oriented motives, enhanced public trust in science. Respondents recommend greater funding allocations for science subdomains described as prosocially oriented versus power-oriented. Emphasizing the prosocial aspects of science can build stronger foundations of public trust in science.
more » « less- PAR ID:
- 10361137
- Publisher / Repository:
- SAGE Publications
- Date Published:
- Journal Name:
- Personality and Social Psychology Bulletin
- ISSN:
- 0146-1672
- Page Range / eLocation ID:
- Article No. 014616722110644
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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