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Abstract Most Americans misperceive climate change as distant risk; TV weathercasters can help correct this misperception by reporting on the current local impacts of climate change. Some weathercasters, however, are concerned that such reporting may alienate skeptical viewers. The goal of this study was to develop a better understanding of how viewers respond to climate change information delivered by weathercasters. Interviews were conducted with 30 local TV news viewers in Virginia with divergent views about climate change, categorized as engaged, disengaged, and unconvinced. During the interview, participants were shown two graphics and two videos about the local impacts of climate change. Most participants in all groups [21/30 (70%)] expressed interest in learning about climate change from weathercasters, particularly local and national impacts. Most participants in all three groups understood the key points and responded positively to both the graphics and the videos. Several unconvinced participants (6/10) were disinterested in seeing climate change information in the weather segment, but they were not opposed to it; they felt the weather segment was too short to adequately explain the information. These preliminary findings suggest that most of the local TV news viewers interviewed in this study—even those unconvinced that human-caused climate change is happening—respond positively to TV weathercasters as local climate educators. These findings are consistent with the reports of TV weathercasters who say that when they report on climate change, they receive far more positive than negative feedback from viewers.
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Local Climate Change Reporting: Assessing the Impacts of Climate Journalism Workshops
Abstract Prior research suggests that climate stories are rarely reported by local news outlets in the United States. As part of the Climate Matters in the Newsroom project—a program for climate-reporting resources designed to help journalists report local climate stories—we conducted a series of local climate-reporting workshops for journalists to support such reporting. Here, we present the impacts of eight workshops conducted in 2018 and 2019—including participant assessments of the workshop, longitudinal changes in their climate-reporting self-efficacy, and the number and proportion of print and digital climate stories reported. We learned that participants found value in the workshops and experienced significant increases in their climate-reporting self-efficacy in response to the workshops, which were largely sustained over the next 6 months. We found only limited evidence that participants reported more frequently on climate change after the workshops—possibly, in part, due to the impact of coronavirus disease 2019 (COVID-19) on the news industry. These findings suggest that local climate-reporting workshops can be a useful but not necessarily sufficient strategy for supporting local climate change reporting. Further research is needed to illuminate how to support local climate reporting most effectively. Significance Statement As part of an NSF-funded project to support local climate change news reporting, we conducted a series of eight journalist workshops. Here we evaluate their impacts. Participants gave the workshops strong positive ratings and experienced significant increases in climate-reporting self-efficacy. There was only limited evidence, however, that the workshops led to more frequent reporting on climate change—a conclusion muddied by the impacts of coronavirus disease 2019 (COVID-19) on the news industry. These findings suggest that local climate-reporting workshops may be a useful strategy but that additional research is needed to strengthen the approach.
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- Award ID(s):
- 1713450
- PAR ID:
- 10366157
- Date Published:
- Journal Name:
- Weather, Climate, and Society
- Volume:
- 14
- Issue:
- 2
- ISSN:
- 1948-8327
- Page Range / eLocation ID:
- 415 to 423
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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- Free Publicly Accessible Full Text
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Accepted Manuscript
- Journal Article:
- https://doi.org/10.1175/WCAS-D-21-0117.1
