skip to main content
US FlagAn official website of the United States government
dot gov icon
Official websites use .gov
A .gov website belongs to an official government organization in the United States.
https lock icon
Secure .gov websites use HTTPS
A lock ( lock ) or https:// means you've safely connected to the .gov website. Share sensitive information only on official, secure websites.


Title: A Comparative Evaluation of Interventions Against Misinformation: Augmenting the WHO Checklist
During the COVID-19 pandemic, the World Health Organization provided a checklist to help people distinguish between accurate and misinformation. In controlled experiments in the United States and Germany, we investigated the utility of this ordered checklist and designed an interactive version to lower the cost of acting on checklist items. Across interventions, we observe non-trivial differences in participants’ performance in distinguishing accurate and misinformation between the two countries and discuss some possible reasons that may predict the future helpfulness of the checklist in different environments. The checklist item that provides source labels was most frequently followed and was considered most helpful. Based on our empirical findings, we recommend practitioners focus on providing source labels rather than interventions that support readers performing their own fact-checks, even though this recommendation may be influenced by the WHO’s chosen order. We discuss the complexity of providing such source labels and provide design recommendations.  more » « less
Award ID(s):
2107391
PAR ID:
10369096
Author(s) / Creator(s):
;
Date Published:
Journal Name:
CHI Conference on Human Factors in Computing Systems (CHI ’22)
Page Range / eLocation ID:
1 to 21
Format(s):
Medium: X
Sponsoring Org:
National Science Foundation
More Like this
  1. Redbird, Beth; Harbridge-Yong, Laurel; Mersey, Rachel Davis (Ed.)
    In our analysis, we examine whether the labelling of social media posts as misinformation affects the subsequent sharing of those posts by social media users. Conventional understandings of the presentation-of-self and work in cognitive psychology provide different understandings of whether labelling misinformation in social media posts will reduce sharing behavior. Part of the problem with understanding whether interventions will work hinges on how closely social media interactions mirror other interpersonal interactions with friends and associates in the off-line world. Our analysis looks at rates of misinformation labelling during the height of the COVID-19 pandemic on Facebook and Twitter, and then assesses whether sharing behavior is deterred misinformation labels applied to social media posts. Our results suggest that labelling is relatively successful at lowering sharing behavior, and we discuss how our results contribute to a larger understanding of the role of existing inequalities and government responses to crises like the COVID-19 pandemic. 
    more » « less
  2. Researchers across many disciplines seek to understand how misinformation spreads with a view toward limiting its impact. One important question in this research is how people determine whether a given piece of news is real or fake. In the current article, we discuss the value of signal detection theory (SDT) in disentangling two distinct aspects in the identification of fake news: (a) ability to accurately distinguish between real news and fake news and (b) response biases to judge news as real or fake regardless of news veracity. The value of SDT for understanding the determinants of fake-news beliefs is illustrated with reanalyses of existing data sets, providing more nuanced insights into how partisan bias, cognitive reflection, and prior exposure influence the identification of fake news. Implications of SDT for the use of source-related information in the identification of fake news, interventions to improve people’s skills in detecting fake news, and the debunking of misinformation are discussed. 
    more » « less
  3. Multiple recent efforts have used large-scale data and computational models to automatically detect misinformation in online news articles. Given the potential impact of misinformation on democracy, many of these efforts have also used the political ideology of these articles to better model misinformation and study political bias in such algorithms. However, almost all such efforts have used source level labels for credibility and political alignment, thereby assigning the same credibility and political alignment label to all articles from the same source (e.g., the New York Times or Breitbart). Here, we report on the impact of journalistic best practices to label individual news articles for their credibility and political alignment. We found that while source level labels are decent proxies for political alignment labeling, they are very poor proxies-almost the same as flipping a coin-for credibility ratings. Next, we study the implications of such source level labeling on downstream processes such as the development of automated misinformation detection algorithms and political fairness audits therein. We find that the automated misinformation detection and fairness algorithms can be suitably revised to support their intended goals but might require different assumptions and methods than those which are appropriate using source level labeling. The results suggest caution in generalizing recent results on misinformation detection and political bias therein. On a positive note, this work shares a new dataset of journalistic quality individually labeled articles and an approach for misinformation detection and fairness audits. 
    more » « less
  4. The spread of misinformation online is a global problem that requires global solutions. To that end, we conducted an experiment in 16 countries across 6 continents (N = 34,286; 676,605 observations) to investigate predictors of susceptibility to misinformation about COVID-19, and interventions to combat the spread of this misinformation. In every country, participants with a more analytic cognitive style and stronger accuracy-related motivations were better at discerning truth from falsehood; valuing democracy was also associated with greater truth discernment, whereas endorsement of individual responsibility over government support was negatively associated with truth discernment in most countries. Subtly prompting people to think about accuracy had a generally positive effect on the veracity of news that people were willing to share across countries, as did minimal digital literacy tips. Finally, aggregating the ratings of our non-expert participants was able to differentiate true from false headlines with high accuracy in all countries via the ‘wisdom of crowds’. The consistent patterns we observe suggest that the psychological factors underlying the misinformation challenge are similar across different regional settings, and that similar solutions may be broadly effective. 
    more » « less
  5. Abstract Perceived experts (i.e. medical professionals and biomedical scientists) are trusted sources of medical information who are especially effective at encouraging vaccine uptake. The role of perceived experts acting as potential antivaccine influencers has not been characterized systematically. We describe the prevalence and importance of antivaccine perceived experts by constructing a coengagement network of 7,720 accounts based on a Twitter data set containing over 4.2 million posts from April 2021. The coengagement network primarily broke into two large communities that differed in their stance toward COVID-19 vaccines, and misinformation was predominantly shared by the antivaccine community. Perceived experts had a sizable presence across the coengagement network, including within the antivaccine community where they were 9.8% of individual, English-language users. Perceived experts within the antivaccine community shared low-quality (misinformation) sources at similar rates and academic sources at higher rates compared to perceived nonexperts in that community. Perceived experts occupied important network positions as central antivaccine users and bridges between the antivaccine and provaccine communities. Using propensity score matching, we found that perceived expertise brought an influence boost, as perceived experts were significantly more likely to receive likes and retweets in both the antivaccine and provaccine communities. There was no significant difference in the magnitude of the influence boost for perceived experts between the two communities. Social media platforms, scientific communications, and biomedical organizations may focus on more systemic interventions to reduce the impact of perceived experts in spreading antivaccine misinformation. 
    more » « less