Risk perception and risk averting behaviors of public agencies in the emergence and spread of COVID-19 can be retrieved through online social media (Twitter), and such interactions can be echoed in other information outlets. This study collected time-sensitive online social media data and analyzed patterns of health risk communication of public health and emergency agencies in the emergence and spread of novel coronavirus using data-driven methods. The major focus is toward understanding how policy-making agencies communicate risk and response information through social media during a pandemic and influence community response—ie, timing of lockdown, timing of reopening, etc.—and disease outbreak indicators—ie, number of confirmed cases and number of deaths. Twitter data of six major public organizations (1,000-4,500 tweets per organization) are collected from February 21, 2020 to June 6, 2020. Several machine learning algorithms, including dynamic topic model and sentiment analysis, are applied over time to identify the topic dynamics over the specific timeline of the pandemic. Organizations emphasized on various topics—eg, importance of wearing face mask, home quarantine, understanding the symptoms, social distancing and contact tracing, emerging community transmission, lack of personal protective equipment, COVID-19 testing and medical supplies, effect of tobacco, pandemic stress management, increasing hospitalization rate, upcoming hurricanemore »
Understanding Local News Social Coverage and Engagement at Scale during the COVID-19 Pandemic
During the COVID-19 pandemic, local news organizations have played an important role in keeping communities informed about the spread and impact of the virus. We explore how political, social media, and economic factors impacted the way local media reported on COVID-19 developments at a national scale between January 2020 and July 2021. We construct and make available a dataset of over 10,000 local news organizations and their social media handles across the U.S. We use social media data to estimate the population reach of outlets (their “localness”), and capture underlying content relationships between them. Building on this data, we analyze how local and national media covered four key COVID-19 news topics: Statistics and Case Counts, Vaccines and Testing, Public Health Guidelines, and Economic Effects. Our results show that news outlets with higher population reach reported proportionally more on COVID-19 than more local outlets. Separating the analysis by topic, we expose more nuanced trends, for example that outlets with a smaller population reach covered the Statistics and Case Counts topic proportionally more, and the Economic Effects topic proportionally less. Our analysis further shows that people engaged proportionally more and used stronger reactions when COVID-19 news were posted by outlets with a more »
- Award ID(s):
- 1840751
- Publication Date:
- NSF-PAR ID:
- 10379039
- Journal Name:
- Proceedings of the International AAAI Conference on Web and Social Media
- Volume:
- 16
- Page Range or eLocation-ID:
- 560 to 572
- ISSN:
- 2162-3449
- Sponsoring Org:
- National Science Foundation
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