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Title: Retiree Volunteerism: Automating "Word of Mouth" Communication
Many retired people engage in volunteer opportunities as a means to give back to their communities, stay physically and intellectually active, and build and expand their social networks. However, our semi-structured interviews of six retirees found that they typically avoid searching for volunteer opportunities through websites and social media due to a lack of trust in those tools and a concern for privacy. Instead, they rely on word-of-mouth communication facilitated through emails with individuals and organizations they trust. To support this type of communication, we designed an adaptive interaction mechanism in the form of a newsletter with volunteer opportunities that are personalized using recommender system technology. The newsletter mechanism leverages personal connections through user-defined preference-based communities that allow users to share volunteer opportunities with their peers.  more » « less
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Author(s) / Creator(s):
; ; ; ;
Smith-Renner, A.; Taele, P.
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CEUR workshop proceedings
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Medium: X
Sponsoring Org:
National Science Foundation
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