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Social navigation—such as anticipating where gossip may spread, or identifying which acquaintances can help land a job—relies on knowing how people are connected within their larger social communities. Problematically, for most social networks, the space of possible relationships is too vast to observe and memorize. Indeed, people's knowledge of these social relations is well known to be biased and error-prone. Here, we reveal that these biased representations reflect a fundamental computation that abstracts over individual relationships to enable principled inferences about unseen relationships. We propose a theory of network representation that explains how people learn inferential cognitive maps of social relations from direct observation, what kinds of knowledge structures emerge as a consequence, and why it can be beneficial to encode systematic biases into social cognitive maps. Leveraging simulations, laboratory experiments, and “field data” from a real-world network, we find that people abstract observations of direct relations (e.g., friends) into inferences of multistep relations (e.g., friends-of-friends). This multistep abstraction mechanism enables people to discover and represent complex social network structure, affording adaptive inferences across a variety of contexts, including friendship, trust, and advice-giving. Moreover, this multistep abstraction mechanism unifies a variety of otherwise puzzling empirical observations about social behavior. Our proposal generalizes the theory of cognitive maps to the fundamental computational problem of social inference, presenting a powerful framework for understanding the workings of a predictive mind operating within a complex social world.
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Similarity Among Friends Serves as a Social Prior: The Assumption That “Birds of a Feather Flock Together” Shapes Social Decisions and Relationship Beliefs
Social interactions unfold within networks of relationships. How do beliefs about others’ social ties shape—and how are they shaped by—expectations about how others will behave? Here, participants joined a fictive online game-playing community and interacted with its purported members, who varied in terms of their trustworthiness and apparent relationships with one another. Participants were less trusting of partners with untrustworthy friends, even after they consistently showed themselves to be trustworthy, and were less willing to engage with them in the future. To test whether people not only expect friends to behave similarly but also expect those who behave similarly to be friends, an incidental memory test was given. Participants were exceptionally likely to falsely remember similarly behaving partners as friends. Thus, people expect friendship to predict similar behavior and vice versa. These results suggest that knowledge of social networks and others’ behavioral tendencies reciprocally interact to shape social thought and behavior.
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- Award ID(s):
- 2048212
- PAR ID:
- 10420056
- Publisher / Repository:
- Sage Journals
- Date Published:
- Journal Name:
- Personality and Social Psychology Bulletin
- Volume:
- 50
- Issue:
- 6
- ISSN:
- 0146-1672
- Page Range / eLocation ID:
- 823-840
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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- Free Publicly Accessible Full Text
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Accepted Manuscript1.0
- Journal Article:
- https://doi.org/10.1177/01461672221140269
