Self-esteem, generally understood as subjective appraisal of one’s social worth and qualities, is related to how people use social media and the gratifications derived from their use—processes driven in part by social comparison. Two major components of the social media experience drive social comparison processes: (1) what content people engage with (feeds content) and (2) how they engage with such content (engagement type). We conducted an eye-tracking study ( N = 38), to measure viewing time spent on individual Facebook posts and paired this measurement with clicking behaviors. We found that spending more time looking at posts and clicking on more of them was associated with lower self-esteem for people with more social content on their feeds. We discuss the importance of examining browsing behaviors as a combination of viewing time, clicking, and feed’s content—especially given its potential impact on well-being outcomes such as self-esteem via social comparison processes.
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Cognitive Implications of Engaging With “Fitspiration” Content on Social Media
Social media is a routine part of every-day life for millions of people worldwide. How does engaging with social media shape enduring memories for that experience? This question is important given the popularity of certain types of content on social media platforms, such as content widely known as “fitspiration”. Two experiments involving 510 US adults (mean age = 36.82) examined memory for food and fitness-related social media images that individuals write comments about, as well as memory for other images in the context. We demonstrate that commenting on social media images boosts memory for them and weakly affects memory for conceptually related images in the same context. Exploratory analyses revealed correlations between self-reported disordered eating symptomology and effects of commenting on memory. These findings demonstrate that how people engage with social media has implications for the enduring memories of that content and may relate to behaviors and attitudes in offline lives, such as eating and body image.
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- Award ID(s):
- 1921492
- PAR ID:
- 10469668
- Publisher / Repository:
- University of California Press
- Date Published:
- Journal Name:
- Collabra: Psychology
- Volume:
- 8
- Issue:
- 1
- ISSN:
- 2474-7394
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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