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Collaborating scientists and storytellers successfully built a university-based science-in-action video storytelling model to test the research question: Can university scientists increase their relatability and public engagement through science-in-action video storytelling? Developed over 14 years, this science storytelling model produced more than a dozen high-visibility narratives that translated science to the public and featured scientists, primarily environmental and climate scientists, who are described in audience surveys as relatable people. This collaborative model, based on long-term trusting partnerships between scientists and video storytellers, documented scientists as they conducted their research and together created narratives intended to humanize scientists as authentic people on journeys of discovery. Unlike traditional documentary filmmaking or journalism, the participatory nature of this translational science model involved scientists in the shared making of narratives to ensure the accuracy of the story's science content. Twelve science and research video story products have reached broad audiences through a variety of venues including television and online streaming platforms such as Public Broadcasting Service (PBS), Netflix, PIVOT TV, iTunes, and Kanopy. With a reach of over 180 million potential public audience viewers, we have demonstrated the effectiveness of this model to produce science and environmental narratives that appeal to the public. Results from post-screening surveys with public, high school, and undergraduate audiences showed perceptions of scientists as relatable. Our data includes feedback from undergraduate and high school students who participated in the video storytelling processes and reported increased relatability to both scientists and science. In 2022, we surveyed undergraduate students using a method that differentiated scientists' potential relatable qualities with scientists' passion for their work, and the scientists' motivation to help others, consistently associated with relatability. The value of this model to scientists is offered throughout this paper as two of our authors are biological scientists who were featured in our original science-in-action videos. Additionally, this model provides a time-saving method for scientists to communicate their research. We propose that translational science stories created using this model may provide audiences with opportunities to vicariously experience scientists' day-to-day choices and challenges and thus may evoke audiences' ability to relate to, and trust in, science.
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Relevance of Science, Conceptualization of Scientists, and Contextualized “Failure” as Mediators in the Development of Student Science Identity
Data collected during the Research Experiences in Marine Science (REMS) program suggest place-based elements and an authentic research experience may shift students’ conceptualization of scientists to a “humanized” construct. A course-based undergraduate research experience (CURE) that emphasizes culturally relevant science may contribute to historically marginalized students better recognizing themselves as scientists.
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- Award ID(s):
- 1730130
- PAR ID:
- 10482606
- Editor(s):
- Barsoum, Mark
- Publisher / Repository:
- American Society for Cell Biology
- Date Published:
- Journal Name:
- CBE—Life Sciences Education
- Volume:
- 22
- Issue:
- 4
- ISSN:
- 1931-7913
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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- Free Publicly Accessible Full Text
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Accepted Manuscript1.0
- Journal Article:
- https://doi.org/10.1187/cbe.22-04-0074
