skip to main content
US FlagAn official website of the United States government
dot gov icon
Official websites use .gov
A .gov website belongs to an official government organization in the United States.
https lock icon
Secure .gov websites use HTTPS
A lock ( lock ) or https:// means you've safely connected to the .gov website. Share sensitive information only on official, secure websites.


Title: We Move Up Levels Together: Dignity, Transformative Marketing, and the Repurposing of Racial Capitalism
Indigenous Bolivians, especially women, are climbing the ranks of global multilevel marketing (MLM) companies like Herbalife, Omnilife, and Hinode, seeking to join Bolivia’s purportedly rising Indigenous middle class. Through MLMs, Indigenous direct sales distributors pursue a dignified life materialized in better homes, smart dressing, international travel, and the respect they receive at recruitment events. In their recruitment and sales pitches to potential buyers and downline vendors, Indigenous distributors fashion testimonials about their successes that explicitly critique existing avenues of class mobility and their racialization in two ways. First, these testimonials counter the skepticism that multilevel marketing companies face by citing a litany of false promises offered by higher education, salaried employment, and public sector jobs—avenues long heralded as the stepping stones to entwined racial and class mobility in Bolivia. They further voice their frustrations with perceived status hierarchies and organizational barriers among Indigenous merchants, highlighting their own sense of alienation from the connections and protections that have enabled the financial success of other Indigenous entrepreneurs. Second, while lodging these critiques, distributors repurpose racialization toward their own recruitment ends. As MLM distributors pursue their visions of the good life, the testimonials that Indigenous MLM recruiters craft to enable their ascent expose, rely on, and rework the bounds of racial capitalism. Ultimately, their critiques reveal how the racial partitioning that enables capitalist extraction operates through the work of direct sales.  more » « less
Award ID(s):
1851034
PAR ID:
10507945
Author(s) / Creator(s):
Publisher / Repository:
Anthropologica
Date Published:
Journal Name:
Anthropologica
Volume:
65
Issue:
2
ISSN:
0003-5459
Format(s):
Medium: X
Sponsoring Org:
National Science Foundation
More Like this
  1. In this Research Full Paper we explore the factors that traditionally minoritized students consider when selecting a graduate school to pursue a doctoral degree in an engineering discipline. To this end, we used case study methods to analyze the experiences of ten traditionally minoritized students through interviews conducted immediately after they had selected their graduate programs, but before they had commenced their studies. Our findings show that in choosing an institution, the most salient ideals these students hold are related to the offer of funding towards their degree and an alignment with their initial research interests. However, they described having made compromises on ideals related to their personal experience and racial identity, the most prominent being finding a faculty mentor with a similar racial background, finding a racially diverse institution, or being located in a geographical location they perceived to be more amenable to their individual identities. These findings suggest that continuing to increase the recruitment of traditionally minoritized faculty in engineering schools would have a direct impact on minoritized student recruitment, by thus helping to create spaces where more of their racial identity ideals are met and fewer compromises are made. Equally important to the recruitment of traditionally minoritized students is the transparency of funding opportunities during the recruitment and application processes, and the publication of current research opportunities within the institution. 
    more » « less
  2. MLM has attracted much attention over the last two decades. MLM activities include philosophical discussions about ontologies, requirements and relevant services, and development of theories, languages, and tools. Approaches differ in their support for MLM concepts on the levels of syntax, semantics and pragmatics. The Mediation-based MLM (MedMLM), is a formal theory that defines a multilevel model as an ordered collection of levels that are inter-related by mediators, and can be enriched by inter-level relationships and interactions. The levels of MedMLM are plain class models, and the mediators define inter-level instantiation relations. MedMLM is unique in supporting a modular architecture of levels and mediators. This paper introduces the MedMLM software modeling tool, that is built on top of the FOModeLer class modeling tool. The tool supports MLM construction, querying and reasoning, meta-reasoning, validation, syntax verification, and plain computation. We also compare the MedMLM tool with older MLM approaches using semantic, syntactic, and pragmatic MLM criteria. 
    more » « less
  3. Using narrative analysis, this article examines the relationship between coloniality and racializing characterizations of Puerto Ricans, on the one hand, and taken-for-granted formula stories about U.S. national identity and morality, on the other. Our analysis draws from two data sets: 21 newspaper articles published in a Florida newspaper in the aftermath of Hurricane Maria about the needs and conditions of climate migrants from Puerto Rico and 54 interviews with Puerto Rican climate migrants who relocated to Florida after the hurricane struck the archipelago in 2017. This multilevel analysis explores prevailing colorblind racism frames that circulate across levels of social life embedded in stories that appeal to cultural ways of thinking and feeling about the world. Our findings show how colorblind frames in broadly shared narratives can reinforce racial scripts and perpetuate ethnoracial inequality. They also show that the broad circulation of such narratives at cultural, institutional, and interpersonal levels renders the racialization process less discernible. 
    more » « less
  4. Poor sanitation causes 30% of diarrheal deaths globally, and much of the world has struggled to finance top-down interventions. Sanitation marketing is a demand-led approach that uses a mixture of social and commercial marketing methods and direct sales to households. However, little is known about its impacts on household decision making. This mixed-methods study uses data from eight focus groups and 86,666 household surveys from participants in a five-year sanitation marketing program in Uganda. Logistic regression models identified 10 variables predicting attainment of improved (limited or basic) sanitation and four variables predicting female involvement in decision making. Triggering session attendance increased chances of reaching improved sanitation by 15–28%, depending on who attended, and by 19% if the household found the session motivational. Although women were engaged in decision-making conversations, they were not viewed as primary decision makers, even in female-headed households. Women were more likely to become involved in decision making if they had attended triggering sessions with men (+70%) or engaged with sales promoters alone (+74%) or with men (+78%). For both outcomes, joint activity engagement was more effective than male or female engagement alone. This work highlights two sanitation marketing activities as pathways to improving latrine coverage and women’s decision-making agency. 
    more » « less
  5. Abstract Human biological variation has historically been studied through the lens of racialization. Despite a general shift away from the use of overt racial terminologies, the underlying racialized frameworks used to describe and understand human variation still remain. Even in relatively recent anthropological and biomedical work, we can observe clear manifestations of such racial thinking. This paper shows how classification and valuation are two specific processes which facilitate racialization and hinder attempts to move beyond such frameworks. The bias induced by classification distorts descriptions of phenotypic variation in a way that erroneously portrays European populations as more variable than others. Implicit valuation occurs in tandem with classification and produces narratives of superiority/inferiority for certain phenotypic variants without an objective biological basis. The bias of racialization is a persistent impediment stemming from the inheritance of scientific knowledge developed under explicitly racial paradigms. It is also an internalized cognitive distortion cultivated through socialization in a world where racialization is inescapable. Though undeniably challenging, this does not present an insurmountable barrier, and this bias can be mitigated through the critical evaluation of past work, the active inclusion of marginalized perspectives, and the direct confrontation of institutional structures enforcing racialized paradigms. 
    more » « less