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Peer produced goods, such as online knowledge bases and free/libre open source software rely on contributors who often choose their tasks regardless of consumer needs. These goods are susceptible to underproduction: when popular goods are relatively low quality. Although underproduction is a common feature of peer production, very little is known about how to counteract it. We use a detailed longitudinal dataset from English Wikipedia to show that more experienced contributors—including those who contribute without an account—tend to contribute to underproduced goods. A within-person analysis shows that contributors’ efforts shift toward underproduced goods over time. These findings illustrate the value of retaining contributors in peer production, including those contributing without accounts, as a means to counter underproduction.
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The Hidden Costs of Requiring Accounts: Quasi-Experimental Evidence From Peer Production
Online communities, like Wikipedia, produce valuable public information goods. Whereas some of these communities require would-be contributors to create accounts, many do not. Does this requirement catalyze cooperation or inhibit participation? Prior research provides divergent predictions but little causal evidence. We conduct an empirical test using longitudinal data from 136 natural experiments where would-be contributors to wikis were suddenly required to log in to contribute. Requiring accounts leads to a small increase in account creation, but reduces both high- and low-quality contributions from registered and unregistered participants. Although the change deters a large portion of low-quality participation, the vast majority of deterred contributions are of higher quality. We conclude that requiring accounts introduces an undertheorized tradeoff for public goods production in interactive communication systems.
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- PAR ID:
- 10531285
- Publisher / Repository:
- SAGE Publications
- Date Published:
- Journal Name:
- Communication Research
- Volume:
- 48
- Issue:
- 6
- ISSN:
- 0093-6502
- Format(s):
- Medium: X Size: p. 771-795
- Size(s):
- p. 771-795
- Sponsoring Org:
- National Science Foundation
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