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Aspect-based sentiment analysis (ABSA) enables a systematic identification of user opinions on particular aspects, thus enhancing the idea creation process in the initial stages of product/service design. Attention-based large language models (LLMs) like BERT and T5 have proven powerful in ABSA tasks. Yet, several key limitations remain, both regarding the ABSA task and the capabilities of attention-based models. First, existing research mainly focuses on relatively simpler ABSA tasks such as aspect-based sentiment analysis, while the task of extracting aspect, opinion, and sentiment in a unified model remains largely unaddressed. Second, current ABSA tasks overlook implicit opinions and sentiments. Third, most attention-based LLMs like BERT use position encoding in a linear projected manner or through split-position relations in word distance schemes, which could lead to relation biases during the training process. This article addresses these gaps by (1) creating a new annotated dataset with five types of labels, including aspect, category, opinion, sentiment, and implicit indicator (ACOSI), (2) developing a unified model capable of extracting all five types of labels simultaneously in a generative manner, and (3) designing a new position encoding method in the attention-based model. The numerical experiments conducted on a manually labeled dataset scraped from three major e-Commerce retail stores for apparel and footwear products demonstrate the performance, scalability, and potential of the framework developed. The article concludes with recommendations for future research on automated need finding and sentiment analysis for user-centered design.
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EXTRACTING LATENT NEEDS FROM ONLINE REVIEWS THROUGH DEEP LEARNING BASED LANGUAGE MODEL
Aspect-based sentiment analysis (ABSA) provides an opportunity to systematically generate user's opinions of specific aspects to enrich the idea creation process in the early stage of product/service design process. Yet, the current ABSA task has two major limitations. First, existing research mostly focusing on the subsets of ABSA task, e.g. aspect-sentiment extraction, extract aspect, opinion, and sentiment in a unified model is still an open problem. Second, the implicit opinion and sentiment are ignored in the current ABSA task. This article tackles these gaps by (1) creating a new annotated dataset comprised of five types of labels, including aspect, category, opinion, sentiment, and implicit indicator (ACOSI) and (2) developing a unified model which could extract all five types of labels simultaneously in a generative manner. Numerical experiments conducted on the manually labeled dataset originally scraped from three major e-Commerce retail stores for apparel and footwear products indicate the performance, scalability, and potentials of the framework developed. Several directions are provided for future exploration in the area of automated aspect-based sentiment analysis for user-centered design.
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- Award ID(s):
- 2050052
- PAR ID:
- 10590697
- Publisher / Repository:
- Proceedings of the Design Society
- Date Published:
- Journal Name:
- Proceedings of the Design Society
- Volume:
- 3
- ISSN:
- 2732-527X
- Page Range / eLocation ID:
- 1855 to 1864
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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- Free Publicly Accessible Full Text
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Accepted Manuscript1.0
- Journal Article:
- https://doi.org/10.1017/pds.2023.186
