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Rules are a critical component of the functioning of nearly every online community, yet it is challenging for community moderators to make data-driven decisions about what rules to set for their communities. The connection between a community's rules and how its membership feels about its governance is not well understood. In this work, we conduct the largest-to-date analysis of rules on Reddit, collecting a set of 67,545 unique rules across 5,225 communities which collectively account for more than 67% of all content on Reddit. More than just a point-in-time study, our work measures how communities change their rules over a 5+ year period. We develop a method to classify these rules using a taxonomy of 17 key attributes extended from previous work. We assess what types of rules are most prevalent, how rules are phrased, and how they vary across communities of different types. Using a dataset of communities' discussions about their governance, we are the first to identify the rules most strongly associated with positive community perceptions of governance: rules addressing who participates, how content is formatted and tagged, and rules about commercial activities. We conduct a longitudinal study to quantify the impact of adding new rules to communities, finding that after a rule is added, community perceptions of governance immediately improve, yet this effect diminishes after six months. Our results have important implications for platforms, moderators, and researchers. We make our classification model and rules datasets public to support future research on this topic.
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Governing Online Goods: Maturity and Formalization in Minecraft, Reddit, and World of Warcraft Communities
Building a successful community means governing active populations and limited resources. This challenge often requires communities to design formal governance systems from scratch. But the characteristics of successful institutional designs are unclear. Communities that are more mature and established may have more elaborate formal policy systems (as cause or effect of their success). Alternatively, they may require less formalization precisely because of their maturity: because they have more latitude and capacity to select and acculturate new members, or because their reputations encourage greater self-selection. Indeed, scholars often downplay the role that formal rules relative to unwritten rules, norms, and values. But in a community with formal rules, decisions are more consistent, transparent, and legitimate. To understand the relationship of formal institutions to community maturity and governance style, we conduct a large-scale quantitative analysis applying institutional analysis frameworks of self-governance scholar Elinor Ostrom to 80,000 communities across 3 platforms: the sandbox game Minecraft, the MMO game World of Warcraft, and Reddit. We classify communities' written rules according to several institutional taxonomies in order to test predictors of institutional formalization. From this analysis we extract two major findings. First, institutional formalization, the size and complexity of an online community's governance system, is generally positively associated with maturity, as measured by age, population size, or degree of user engagement. Second, we find that online communities employ similar governance styles across platforms, strongly favoring weak norms to strong requirements. These findings suggest that designers and founders of online communities converge, to some extent independently, on styles of governance practice that are correlated with successful self-governance. With deeper insights into the patterns of successful self-governance, we can help more communities overcome the challenges of self-governance and create for their members powerful experiences of shared meaning and collective empowerment.?
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- Award ID(s):
- 1917908
- PAR ID:
- 10602227
- Publisher / Repository:
- Association for Computing Machinery (ACM)
- Date Published:
- Journal Name:
- Proceedings of the ACM on Human-Computer Interaction
- Volume:
- 6
- Issue:
- CSCW2
- ISSN:
- 2573-0142
- Format(s):
- Medium: X Size: p. 1-23
- Size(s):
- p. 1-23
- Sponsoring Org:
- National Science Foundation
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