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Abstract Reducing tillage is a key goal for conservation and regenerative agriculture, yet research has struggled to identify ways to increase the use of the practice among farmers. Recent scholarship has identified social capital as an important piece of the adoption puzzle. However, the ways in which farmers' social capital influences conservation practice use are seldom identified or explored. In this study, we tested the effects of three measures of social capital on the adoption of no‐till among 1,523 row crop farmers in the United States Corn Belt. Specifically, we operationalized the extent to which farmers' social networks, network trust, and community conservation norms affect intra‐individual processes and thus influence farmers' decisions regarding adoption. Our results identified key mechanisms for the promotion of conservation practices through social capital. Subjective conservation norms emerged as a main pathway through which farmers' social capital influenced their use of no‐till, indicating that networks, network trust, and community norms can increase adoption through affective paths. We conclude that academic research and policy experts should continue to situate farmers as social actors and pay heed to the norms and cultural expectations surrounding agricultural conservation practices.