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Previous studies have shown that representationally complex referents are encoded slower into working memory (WM) but are retrieved faster (Hofmeister, 2011; Karimi & Ferreira, 2016). However, the cost of maintaining complex representations is still not well understood. Through two self-paced reading experiments, we investigated the cost of encoding, maintaining and retrieving complex representations in WM. While we replicated the facilitatory effect during retrieval, the slowdown during encoding was not consistent across our experiments. More critically, for the first time, our experiments demonstrated that maintaining complex representations in WM is less costly than maintaining their simple counterparts. Furthermore, we found that WM maintenance cost is reduced because complex target noun phrases are more distinct from other competing referents in WM than simple ones. Overall, our results showed that the semantic elaboration of complex representations can reduce maintenance cost and provided new perspectives into this understudied WM process.