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This study examines barriers and motivators for adopting electric vehicles (EVs) in South Alabama by extending the Diffusion of Innovation (DOI) framework. While the transition to EVs is a growing national trend, skepticism and limited exposure continue to slow diffusion in the region, and consumers view EVs as incompatible with their daily routines. EV adoption across South Alabama has lagged despite coordinated efforts by government agencies to develop EV infrastructure and the efforts of EV manufacturers to promote adoption. Results of a PLS-SEM analysis reveal that the Relative Advantages that EVs provide over traditional vehicles significantly predict Purchase Intentions, with Price Value serving as an antecedent, suggesting consumers see a long-term financial appeal despite higher upfront costs. However, environmental beliefs in the form of Biospheric Values did not translate into increased purchase intentions, as Environmental Relative Advantage failed to demonstrate a mediating effect. Among DOI attributes, Complexity acted as a barrier, while Trialability and Compatibility were motivators for adoption, particularly with the availability of test drives and adequate charging infrastructure. Social norms also shaped perceptions of Compatibility, showing peer influence can act as either a barrier or motivator to EV adoption. Findings underscore the need for targeted infrastructure investment as well as opportunities for hands-on experience to address consumer hesitancy. This study contributes to the understanding of EV market penetration and provides actionable insights for policymakers and stakeholders aiming to address geographic disparities in EV adoption. Future research should expand the study by including samples from similar regions.