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Selective attention improves sensory processing of relevant information but can also impact the quality of perception. For example, attention increases visual discrimination performance and at the same time boosts apparent stimulus contrast of attended relative to unattended stimuli. Can attention also lead to perceptual distortions of visual representations? Optimal tuning accounts of attention suggest that processing is biased towards “off-tuned” features to maximize the signal-to-noise ratio in favor of the target, especially when targets and distractors are confusable. Here, we tested whether such tuning gives rise to phenomenological changes of visual features. We instructed participants to select a color among other colors in a visual search display and subsequently asked them to judge the appearance of the target color in a 2-alternative forced choice task. Participants consistently judged the target color to appear more dissimilar from the distractor color in feature space. Critically, the magnitude of these perceptual biases varied systematically with the similarity between target and distractor colors during search, indicating that attentional tuning quickly adapts to current task demands. In control experiments we rule out possible non-attentional explanations such as color contrast or memory effects. Overall, our results demonstrate that selective attention warps the representational geometry of color space, resulting in profound perceptual changes across large swaths of feature space. Broadly, these results indicate that efficient attentional selection can come at a perceptual cost by distorting our sensory experience.

Visual object recognition is not performed in isolation but depends on prior knowledge and context. Here, we found that auditory context plays a critical role in visual object perception. Using a psychophysical task in which naturalistic sounds were paired with noisy visual inputs, we demonstrated across two experiments (young adults; ns = 18–40 in Experiments 1 and 2, respectively) that the representations of ambiguous visual objects were shifted toward the visual features of an object that were related to the incidental sound. In a series of control experiments, we found that these effects were not driven by decision or response biases ( ns = 40–85) nor were they due to top-down expectations ( n = 40). Instead, these effects were driven by the continuous integration of audiovisual inputs during perception itself. Together, our results demonstrate that the perceptual experience of visual objects is directly shaped by naturalistic auditory context, which provides independent and diagnostic information about the visual world.