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As more and more search traffic comes from mobile phones, intelligent assistants, and smart-home devices, new challenges (e.g., limited presentation space) and opportunities come up in information retrieval. Previously, an effective technique, relevance feedback (RF), has rarely been used in real search scenarios due to the overhead of collecting users’ relevance judgments. However, since users tend to interact more with the search results shown on the new interfaces, it becomes feasible to obtain users’ assessments on a few results during each interaction. This makes iterative relevance feedback (IRF) techniques look promising today. IRF can deal with a simplified scenario of conversational search, where the system asks users to provide relevance feedback on results shown in the current iteration and shows more relevant results in the next interaction. IRF has not been studied systematically in the new search scenarios and its effectiveness is mostly unknown. In this paper, we re-visit IRF and extend it with RF models proposed in recent years. We conduct extensive experiments to analyze and compare IRF with the standard top-k RF framework on document and passage retrieval. Experimental results show that IRF is at least as effective as the standard top-k RF framework for documents and much more effective for passages. This indicates that IRF for passage retrieval has huge potential and is a promising direction for conversational search based on relevance feedback. 

Product search serves as an important entry point for online shopping. In contrast to web search, the retrieved results in product search not only need to be relevant but also should satisfy customers' preferences in order to elicit purchases. Starting from the same query, customers may purchase different products due to their personal taste or needs. Previous work has shown the efficacy of purchase history in personalized product search. However, customers with little or no purchase history do not benefit from personalized product search. Furthermore, preferences extracted from a customer's purchase history are usually long-term and may not always align with her short-term interests. Hence, in this paper, we leverage clicks within a query session, as implicit feedback, to represent users' hidden intents, which further act as the basis for re-ranking subsequent result pages for the query. To further solve the word mismatch problem between queries and items, we proposed an end-to-end context-aware embedding model which can capture long-term and short-term context dependencies. Our experimental results on the datasets collected from the search log of a commercial product search engine show that short-term context leads to much better performance compared with long-term and no context. Our results also show that our proposed model is more effective than word-based context-aware models.