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Hispanics have become the largest ethnic minority in the US Better serving Hispanics to succeed in tertiary education and scientific fields like computing is critical to build equitable life opportunities and strengthen the US workforce. Typically, the most selective postsecondary institutions are emphasized as exemplary models for developing human capital in the US. Yet, due to the nation’s tertiary education institutional stratification, relatively low numbers of Hispanics are enrolled in these institutions. We examine how Hispanic-Serving Institutions (HSIs), federally designated institutions in the US that enroll at least 25% Hispanics, develop strategies to raise Hispanic attainment in computing fields. Specifically, we explore the activities of HSIs in the Computing Alliance for Hispanic-Serving Institutions (CAHSI), a network of over 60 HSIs and other stakeholders that are committed to raising Hispanic attainment in postsecondary computing. We address the question: How do HSIs in CAHSI employ strategies to develop talent in computing among Hispanics? Specifically, we examine how CAHSI institutions apply values that are grounded in Hispanic communities, including emphases on confianza, respeto, and familia, to support Hispanic students in computer science. Our findings indicate the importance of centering Hispanic cultural assets to improve Hispanic success in computing.