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  1. Online advertisers have been quite successful in circumventing traditional adblockers that rely on manually curated rules to detect ads. As a result, adblockers have started to use machine learning (ML) classifiers for more robust detection and blocking of ads. Among these, AdGraph which leverages rich contextual information to classify ads, is arguably, the state of the art ML-based adblocker. In this paper, we present a4, a tool that intelligently crafts adversarial ads to evade AdGraph. Unlike traditional adversarial examples in the computer vision domain that can perturb any pixels (i.e., unconstrained), adversarial ads generated by a4 are actionable in the sense that they preserve the application semantics of the web page. Through a series of experiments we show that a4 can bypass AdGraph about 81% of the time, which surpasses the state-of-the-art attack by a significant margin of 145.5%, with an overhead of <20% and perturbations that are visually imperceptible in the rendered webpage. We envision that a4’s framework can be used to potentially launch adversarial attacks against other ML-based web applications. 
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  2. Millions of people use adblockers to remove intrusive and malicious ads as well as protect themselves against tracking and pervasive surveillance. Online publishers consider adblockers a major threat to the ad-powered “free” Web. They have started to retaliate against adblockers by employing antiadblockers which can detect and stop adblock users. To counter this retaliation, adblockers in turn try to detect and filter anti-adblocking scripts. This back and forth has prompted an escalating arms race between adblockers and anti-adblockers. We want to develop a comprehensive understanding of antiadblockers, with the ultimate aim of enabling adblockers to bypass state-of-the-art anti-adblockers. In this paper, we present a differential execution analysis to automatically detect and analyze anti-adblockers. At a high level, we collect execution traces by visiting a website with and without adblockers. Through differential execution analysis, we are able to pinpoint the conditions that lead to the differences caused by anti-adblocking code. Using our system, we detect anti-adblockers on 30.5% of the Alexa top10K websites which is 5-52 times more than reported in prior literature. Unlike prior work which is limited to detecting visible reactions (e.g., warning messages) by anti-adblockers, our system can discover attempts to detect adblockers even when there is no visible reaction. From manually checking one third of the detected websites, we find that the websites that have no visible reactions constitute over 90% of the cases, completely dominating the ones that have visible warning messages. Finally, based on our findings, we further develop JavaScript rewriting and API hooking based solutions (the latter implemented as a Chrome extension) to help adblockers bypass state-of-the-art anti-adblockers. 
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  3. Abstract The rise of ad-blockers is viewed as an economic threat by online publishers who primarily rely on online advertising to monetize their services. To address this threat, publishers have started to retaliate by employing anti ad-blockers , which scout for ad-block users and react to them by pushing users to whitelist the website or disable ad-blockers altogether. The clash between ad-blockers and anti ad-blockers has resulted in a new arms race on the Web. In this paper, we present an automated machine learning based approach to identify anti ad-blockers that detect and react to ad-block users. The approach is promising with precision of 94.8% and recall of 93.1%. Our automated approach allows us to conduct a large-scale measurement study of anti ad-blockers on Alexa top-100K websites. We identify 686 websites that make visible changes to their page content in response to ad-block detection. We characterize the spectrum of different strategies used by anti ad-blockers. We find that a majority of publishers use fairly simple first-party anti ad-block scripts. However, we also note the use of third-party anti ad-block services that use more sophisticated tactics to detect and respond to ad-blockers. 
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  4. The increasing popularity of adblockers has prompted online publishers to retaliate against adblock users by deploying anti-adblock scripts, which detect adblock users and bar them from accessing content unless they disable their adblocker. To circumvent antiadblockers, adblockers rely on manually curated anti-adblock filter lists for removing anti-adblock scripts. Anti-adblock filter lists currently rely on informal crowdsourced feedback from users to add/remove filter list rules. In this paper, we present the first comprehensive study of anti-adblock filter lists to analyze their effectiveness against anti-adblockers. Specifically, we compare and contrast the evolution of two popular anti-adblock filter lists. We show that these filter lists are implemented very differently even though they currently have a comparable number of filter list rules. We then use the Internet Archive’s Wayback Machine to conduct a retrospective coverage analysis of these filter lists on Alexa top-5K websites over the span of last five years. We find that the coverage of these filter lists has considerably improved since 2014 and they detect anti-adblockers on about 9% of Alexa top-5K websites. To improve filter list coverage and speedup addition of new filter rules, we also design and implement a machine learning based method to automatically 
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