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Abstract Increasing resource scarcity and what has been called “the end of cheap nature” are prompting policymakers and scholars to foster more circular economies to reduce waste and lengthen the lifespan of material goods. Our essay critically examines the political and economic relationships between urban and rural geographies in the context of secondhand economies. Practices of bartering, swapping, selling, and repairing used goods have long been important to rural people and places, but the increasing commodification of discards risks upending rural livelihoods and ways of being as goods move toward urban centers. We explore the relationship between rural and urban reuse economies and suggest how future scholars of rural North America might contribute to strengthening and supporting localized reuse practices. 

The concept of the circular economy has taken off, gaining momentum along with concerns about resource depletion, waste, and the impending ‘end of cheap nature’ (Moore 2014). Environmentalists and industrialists alike have promoted the benefits of reuse as a means toward improved efficiency and reduced resource pressure. Some have called for a new ‘culture of reuse’ (Botsman and Rogers 2010; Stokes et al. 2014). It is in this context that we explore repair, resale, and reuse as practices with deep historical precedent and contemporary continuity. Are there lessons to be learned from places that are already home to circular economies and strong cultures of reuse? And are there dangers inherent in a stronger, more formalized reuse sector? This paper draws on an historical and ethnographic analysis of vibrant reuse practices in the rural northeastern state of Maine. While there is a popular tendency to explain Maine’s persistent reuse practices as a response to economic and geographic marginality, our empirical observations suggest that these explanations do not adequately capture the complexity of reuse markets, discount the power of human agency and sense of place, and preclude important lessons for reuse policy in other contexts. Insights from Maine suggest that any effort to promote reuse would benefit from looking beyond purely economic rationales to attend to matters of place, sociality, and market relationality. 

The reimagination and revaluation of discarded goods, through repair and reuse is, for many, a quotidian and mundane element of everyday life. These practices are the historical precedent and continue to be the stuff of common sense for a significant portion of human society. And yet, reuse, repair and other elements of a ‘circular economy’ have recently emerged as a significant focus in environmental and economic policy. Proponents claim that reuse practices represent a potentially radical alternative to mainstream consumer culture and a form of carework that generates new social possibilities and personal affects. This essay explores the myriad dimensions of reuse as care, relational practice and as consumer alternative by examining these practices in their social context, lived experience and as embedded within larger political and economic structures of capitalist accumulation and abandonment. We argue that the study of reuse, in old and new forms, takes on added political significance in an era of environmental and economic crises, especially as a critical part of state-based approaches toward the circular economy that attempt to appropriate carework in new forms of value generation. 

Policies designed to extend the lifetime of products—by encouraging reuse rather than disposal—are proliferating. Research suggests that reuse can ease pressure on natural resources and improve economic efficiency, all while preventing waste. In Maine, there are clear signs of a tradition of reuse that might be used to advance these goals. But beyond discrete observations, proverbs, and anecdotal stories, little data have been collected upon which to estimate the potential of Maine’s reuse economy. This paper draws upon findings generated during the first year of a five-year interdisciplinary, mixed-methods research project designed to explore the environmental, social, and economic dimensions of reuse in Maine. Our preliminary findings suggest that Maine does, indeed, have a vibrant but underestimated reuse economy. Less expected are findings that suggest reuse has promise to enhance economic resilience and contribute to culturally appropriate economic development.