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Ride-hailing marketplaces like Uber and Lyft use dynamic pricing, often called surge, to balance the supply of available drivers with the demand for rides. We study driver-side payment mechanisms for such marketplaces, presenting the theoretical foundation that has informed the design of Uber’s new additive driver surge mechanism. We present a dynamic stochastic model to capture the impact of surge pricing on driver earnings and their strategies to maximize such earnings. In this setting, some time periods (surge) are more valuable than others (nonsurge), and therefore trips of different time lengths vary in the induced driver opportunity cost. First, we show that multiplicative surge, historically the standard on ride-hailing platforms, is not incentive compatible in a dynamic setting. We then propose a structured, incentive-compatible pricing mechanism. This closed-form mechanism has a simple form and is well approximated by Uber’s new additive surge mechanism. Finally, through both numerical analysis and real data from a ride-hailing marketplace, we show that additive surge is more incentive compatible in practice than is multiplicative surge. This paper was accepted by David Simchi-Levi, revenue management and market analytics. 

Suppose an online platform wants to compare a treatment and control policy (e.g., two different matching algorithms in a ridesharing system, or two different inventory management algorithms in an online retail site). Standard experimental approaches to this problem are biased (due to temporal interference between the policies), and not sample efficient. We study optimal experimental design for this setting. We view testing the two policies as the problem of estimating the steady state difference in reward between two unknown Markov chains (i.e., policies). We assume estimation of the steady state reward for each chain proceeds via nonparametric maximum likelihood, and search for consistent (i.e., asymptotically unbiased) experimental designs that are efficient (i.e., asymptotically minimum variance). Characterizing such designs is equivalent to a Markov decision problem with a minimum variance objective; such problems generally do not admit tractable solutions. Remarkably, in our setting, using a novel application of classical martingale analysis of Markov chains via Poisson's equation, we characterize efficient designs via a succinct convex optimization problem. We use this characterization to propose a consistent, efficient online experimental design that adaptively samples the two Markov chains.