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Modern data aggregation often involves a platform collecting data from a network of users with various privacy options. Platforms must solve the problem of how to allocate incentives to users to convince them to share their data. This paper puts forth an idea for a \textit{fair} amount to compensate users for their data at a given privacy level based on an axiomatic definition of fairness, along the lines of the celebrated Shapley value. To the best of our knowledge, these are the first fairness concepts for data that explicitly consider privacy constraints. We also formulate a heterogeneous federated learning problem for the platform with privacy level options for users. By studying this problem, we investigate the amount of compensation users receive under fair allocations with different privacy levels, amounts of data, and degrees of heterogeneity. We also discuss what happens when the platform is forced to design fair incentives. Under certain conditions we find that when privacy sensitivity is low, the platform will set incentives to ensure that it collects all the data with the lowest privacy options. When the privacy sensitivity is above a given threshold, the platform will provide no incentives to users. Between these two extremes, the platform will set the incentives so some fraction of the users chooses the higher privacy option and the others chooses the lower privacy option. 

Online pricing has been the focus of extensive research in recent years, particularly in the context of selling an item to sequentially arriving users. However, what if a provider wants to maximize revenue by selling multiple items to multiple users in each round? This presents a complex problem, as the provider must intelligently offer the items to those users who value them the most without exceeding their highest acceptable prices. In this study, we tackle this challenge by designing online algorithms that can efficiently offer and price items while learning user valuations from accept/reject feedback. We focus on three user valuation models (fixed valuations, random experiences, and random valuations) and provide algorithms with nearly-optimal revenue regret guarantees. In particular, for any market setting with N users, M items, and load L (which roughly corresponds to the maximum number of simultaneous allocations possible), our algorithms achieve regret of order O(NMloglog(LT)) under fixed valuations model, O(√NMLT) under random experiences model and O(√NMLT) under random valuations model in T rounds.