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Visual working memory is traditionally studied using abstract, meaningless stimuli. Although studies using such simplified stimuli have been insightful in understanding the mechanisms of visual working memory, they also potentially limit our ability to understand how people encode and store conceptually rich and meaningful stimuli in the real world. Recent studies have demonstrated that meaningful and familiar visual stimuli that connect to existing knowledge are better remembered than abstract colors or shapes, indicating that meaning can unlock additional working memory capacity. These findings challenge current models of visual working memory and suggest that its capacity is not fixed but depends on the type of information that is being remembered and, in particular, how that information connects to preexisting knowledge. 

Prominent theories of visual working memory postulate that the capacity to maintain a particular visual feature is fixed. In contrast to these theories, recent studies have demonstrated that meaningful objects are better remembered than simple, nonmeaningful stimuli. Here, we tested whether this is solely because meaningful stimuli can recruit additional features—and thus more storage capacity—or whether simple visual features that are not themselves meaningful can also benefit from being part of a meaningful object. Across five experiments (30 young adults each), we demonstrated that visual working memory capacity for color is greater when colors are part of recognizable real-world objects compared with unrecognizable objects. Our results indicate that meaningful stimuli provide a potent scaffold to help maintain simple visual feature information, possibly because they effectively increase the objects’ distinctiveness from each other and reduce interference.