skip to main content
US FlagAn official website of the United States government
dot gov icon
Official websites use .gov
A .gov website belongs to an official government organization in the United States.
https lock icon
Secure .gov websites use HTTPS
A lock ( lock ) or https:// means you've safely connected to the .gov website. Share sensitive information only on official, secure websites.


Search for: All records

Award ID contains: 2207835

Note: When clicking on a Digital Object Identifier (DOI) number, you will be taken to an external site maintained by the publisher. Some full text articles may not yet be available without a charge during the embargo (administrative interval).
What is a DOI Number?

Some links on this page may take you to non-federal websites. Their policies may differ from this site.

  1. Residents of communities increasingly rely on geographically focused groups on online social media platforms to access local information. These local groups have the potential to enhance the quality of life in communities by helping residents learn about their communities, connect with neighbors and local organizations, and identify important local issues. Moderators of online community groups—typically untrained volunteers—are key actors in these spaces. However, they are also put in a tenuous position, having to manage the groups while simultaneously navigating desires of platforms, rapidly evolving user practices, and the increasing politicization of local issues. In this paper, we explicate the visions of local community groups put forward by Facebook, Reddit, and NextDoor in their corporate discourse and ask: How do these platforms describe local community groups, particularly in reference to ideal communication and community engagement that occurs within them, and how do they position volunteer moderators to help realize these ideals? Through a qualitative thematic analysis of 849 company documents published between 2012 and 2023, we trace how each company rhetorically positions these spaces as what we refer to as a “local platformized utopias.” We examine how this discourse positions local volunteer moderators, the volunteer labor-force of civic actors that constructs, governs, and grows community groups. We discuss how these three social media companies motivate moderators to do this free, value-building labor through the promise of civic virtue; simultaneously obscuring unequal burdens of moderation labor and failing to address the inequalities of access to voice and power in online life. 
    more » « less