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Scholarship in CSCW, HCI, and STS has critiqued the moral imperative to scale up and to value scalability. These insights have yet to be applied in the burgeoning research on platform-mediated work and worker resistance. Grounded in two years of in-person and virtual participant observation with gig worker activists, this paper undertakes an "ethnography of scale" to concretely account for how the activists represent and manage a global-scale movement. I argue that although the activists construct their movement as global, it is not scalable in the sense of being able to uniformly expand without changing the nature of the project. Rather, the movement's global scale can be seen as occurring through a process of proliferation, where scale is enacted through mutually transforming engagements. This paper contributes an empirical investigation of gig worker resistance by drawing on the concepts of nonscalability and proliferation.