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  1. Location-Based Social Network (LBSN) check-in trajectory data are important for many practical applications like POI recommendation, advertising, and pandemic intervention. However, the high collection costs and ever-increasing privacy concerns prevent us from accessing large-scale LBSN trajectory data. The recent advances in synthetic data generation provide us with a new opportunity to achieve this, which utilizes generative AI to generate synthetic data that preserves the characteristics of real data while ensuring privacy protection. However, generating synthetic LBSN check-in trajectories remains challenging due to their spatially discrete, temporally irregular nature and the complex spatio-temporal patterns caused by sparse activities and uncertain human mobility. To address this challenge, we propose GeoGen, a two-stage coarse-to-fine framework for large-scale LBSN check-in trajectory generation. In the first stage, we reconstruct spatially continuous, temporally regular latent movement sequences from the original LBSN check-in trajectories and then design a Sparsity-aware Spatio-temporal Diffusion model (S^2TDiff) with an efficient denosing network to learn their underlying behavioral patterns. In the second stage, we design Coarse2FineNet, a Transformer-based Seq2Seq architecture equipped with a dynamic context fusion mechanism in the encoder and a multi-task hybrid-head decoder, which generates fine-grained LBSN trajectories based on coarse-grained latent movement sequences by modeling semantic relevance and behavioral uncertainty. Extensive experiments on four real-world datasets show that GeoGen excels state-of-the-art models for both fidelity and utility evaluation, e.g., it increases over 69% and 55% in distance and radius metrics on the FS-TKY dataset. 
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  2. Order dispatch systems play a vital role in ride-hailing services, which directly influence operator revenue, driver profit, and passenger experience. Most existing work focuses on improving system efficiency in terms of operator revenue, which may cause a bad experience for both passengers and drivers. Hence, in this work, we aim to design a human-centered ride-hailing system by considering both passenger fairness and driver preference without compromising the overall system efficiency. However, it is nontrivial to achieve this target due to the potential conflicts between passenger fairness and driver preference since optimizing one may sacrifice the other. To address this challenge, we design HCRide, a Human-Centered Ride-hailing system based on a novel multi-agent reinforcement learning algorithm called Harmonization-oriented Actor-Bi-Critic (Habic), which includes three major components (i.e., a multi-agent competition mechanism, a dynamic Actor network, and a Bi-Critic network) to optimize system efficiency and passenger fairness with driver preference consideration. We extensively evaluate our HCRide using two real-world ride-hailing datasets from Shenzhen and New York City. Experimental results show our HCRide effectively improves system efficiency by 2.02%, fairness by 5.39%, and driver preference by 10.21% compared to state-of-the-art baselines. 
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