A thorough understanding of social media discussions and the demographics of the users involved in these discussions has become critical for many applications like business or political analysis. Such an understanding and its ramifications on the real world can be enabled through the automatic summarization of Social Media. Trending topics are offered as a high level content recommendation system where users are suggested to view related content if they deem the displayed topics interesting. However, identifying the characteristics of the users focused on each topic can boost the importance even for topics that might not be popular or bursty. We define a way to characterize groups of users that are focused in such topics and propose an efficient and accurate algorithm to extract such communities. Through qualitative and quantitative experimentation we observe that topics with a strong community focus are interesting and more likely to catch the attention of users.
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Privacy-Preserving Community-Aware Trending Topic Detection in Online Social Media
Trending Topic Detection has been one of the most popular methods to summarize what happens in the real world through the analysis and summarization of social media content. However, as trending topic extraction algorithms become more sophisticated and report additional information like the characteristics of users that participate in a trend, significant and novel privacy issues arise. We introduce a statistical attack to infer sensitive attributes of Online Social Networks users that utilizes such reported community-aware trending topics. Additionally, we provide an algorithmic methodology that alters an existing community-aware trending topic algorithm so that it can preserve the privacy of the involved users while still reporting topics with a satisfactory level of utility.
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- Award ID(s):
- 1649469
- NSF-PAR ID:
- 10074879
- Date Published:
- Journal Name:
- Data and Applications Security and Privacy XXXI - 31st Annual IFIP WG 11.3 Conference, DBSec 2017
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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Background Social networks such as Twitter offer the clinical research community a novel opportunity for engaging potential study participants based on user activity data. However, the availability of public social media data has led to new ethical challenges about respecting user privacy and the appropriateness of monitoring social media for clinical trial recruitment. Researchers have voiced the need for involving users’ perspectives in the development of ethical norms and regulations. Objective This study examined the attitudes and level of concern among Twitter users and nonusers about using Twitter for monitoring social media users and their conversations to recruit potential clinical trial participants. Methods We used two online methods for recruiting study participants: the open survey was (1) advertised on Twitter between May 23 and June 8, 2017, and (2) deployed on TurkPrime, a crowdsourcing data acquisition platform, between May 23 and June 8, 2017. Eligible participants were adults, 18 years of age or older, who lived in the United States. People with and without Twitter accounts were included in the study. Results While nearly half the respondents—on Twitter (94/603, 15.6%) and on TurkPrime (509/603, 84.4%)—indicated agreement that social media monitoring constitutes a form of eavesdropping that invades their privacy, over one-third disagreed and nearly 1 in 5 had no opinion. A chi-square test revealed a positive relationship between respondents’ general privacy concern and their average concern about Internet research (P<.005). We found associations between respondents’ Twitter literacy and their concerns about the ability for researchers to monitor their Twitter activity for clinical trial recruitment (P=.001) and whether they consider Twitter monitoring for clinical trial recruitment as eavesdropping (P<.001) and an invasion of privacy (P=.003). As Twitter literacy increased, so did people’s concerns about researchers monitoring Twitter activity. Our data support the previously suggested use of the nonexceptionalist methodology for assessing social media in research, insofar as social media-based recruitment does not need to be considered exceptional and, for most, it is considered preferable to traditional in-person interventions at physical clinics. The expressed attitudes were highly contextual, depending on factors such as the type of disease or health topic (eg, HIV/AIDS vs obesity vs smoking), the entity or person monitoring users on Twitter, and the monitored information. Conclusions The data and findings from this study contribute to the critical dialogue with the public about the use of social media in clinical research. The findings suggest that most users do not think that monitoring Twitter for clinical trial recruitment constitutes inappropriate surveillance or a violation of privacy. However, researchers should remain mindful that some participants might find social media monitoring problematic when connected with certain conditions or health topics. Further research should isolate factors that influence the level of concern among social media users across platforms and populations and inform the development of more clear and consistent guidelines.more » « less
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