Two people looking at the same dataset will create different mental models, prioritize different attributes, and connect with different visualizations. We seek to understand the space of data abstractions associated with mental models and how well people communicate their mental models when sketching. Data abstractions have a profound influence on the visualization design, yet it’s unclear how universal they may be when not initially influenced by a representation. We conducted a study about how people create their mental models from a dataset. Rather than presenting tabular data, we presented each participant with one of three datasets in paragraph form, to avoid biasing the data abstraction and mental model. We observed various mental models, data abstractions, and depictions from the same dataset, and how these concepts are influenced by communication and purpose-seeking. Our results have implications for visualization design, especially during the discovery and data collection phase.
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A Bayesian Cognition Approach to Improve Data Visualization
People naturally bring their prior beliefs to bear on how they interpret the new information, yet few formal models exist for accounting for the influence of users' prior beliefs in interactions with data presentations like visualizations. We demonstrate a Bayesian cognitive model for understanding how people interpret visualizations in light of prior beliefs and show how this model provides a guide for improving visualization evaluation. In a first study, we show how applying a Bayesian cognition model to a simple visualization scenario indicates that people's judgments are consistent with a hypothesis that they are doing approximate Bayesian inference. In a second study, we evaluate how sensitive our observations of Bayesian behavior are to different techniques for eliciting people subjective distributions, and to different datasets. We find that people don't behave consistently with Bayesian predictions for large sample size datasets, and this difference cannot be explained by elicitation technique. In a final study, we show how normative Bayesian inference can be used as an evaluation framework for visualizations, including of uncertainty.
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- Award ID(s):
- 1749266
- PAR ID:
- 10096233
- Date Published:
- Journal Name:
- Proceedings of 2019 ACM Computer-Human Interaction (CHI)
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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Accepted Manuscript1.0
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