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Title: Understanding Digital Patronage: Why Do People Subscribe to Streamers on Twitch?
Digital patronage is the act of delivering recurring direct support to content creators online. In this paper, we define digital patronage and examine why patrons engage in this behavior on the live streaming platform Twitch. Our mixed method research illustrates patrons' motivations, how patronage motivations differ from that of donations, and the motivational factors that are associated with higher levels of patronage. We discuss how results extend understanding of patronage in the context of social support theory and provide design implications for digital patronage platforms.  more » « less
Award ID(s):
1841354
PAR ID:
10122462
Author(s) / Creator(s):
; ; ; ; ;
Date Published:
Journal Name:
Proceedings of the Annual Symposium on Computer-Human Interaction in Play
Page Range / eLocation ID:
99-110
Format(s):
Medium: X
Sponsoring Org:
National Science Foundation
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