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Effectively modeling and predicting the information cascades is at the core of understanding the information diffusion, which is essential for many related downstream applications, such as fake news detection and viral marketing identification. Conventional methods for cascade prediction heavily depend on the hypothesis of diffusion models and hand-crafted features. Owing to the significant recent successes of deep learning in multiple domains, attempts have been made to predict cascades by developing neural networks based approaches. However, the existing models are not capable of capturing both the underlying structure of a cascade graph and the node sequence in the diffusion process which, in turn, results in unsatisfactory prediction performance. In this paper, we propose a deep multi-task learning framework with a novel design of shared-representation layer to aid in explicitly understanding and predicting the cascades. As it turns out, the learned latent representation from the shared-representation layer can encode the structure and the node sequence of the cascade very well. Our experiments conducted on real-world datasets demonstrate that our method can significantly improve the prediction accuracy and reduce the computational cost compared to state-of-the-art baselines.
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Information Diffusion Prediction via Recurrent Cascades Convolution
Effectively predicting the size of an information cascade is critical for many applications spanning from identifying viral marketing and fake news to precise recommendation and online advertising. Traditional approaches either heavily depend on underlying diffusion models and are not optimized for popularity prediction, or use complicated hand-crafted features that cannot be easily generalized to different types of cascades. Recent generative approaches allow for understanding the spreading mechanisms, but with unsatisfactory prediction accuracy. To capture both the underlying structures governing the spread of information and inherent dependencies between re-tweeting behaviors of users, we propose a semi-supervised method, called Recurrent Cascades Convolutional Networks (CasCN), which explicitly models and predicts cascades through learning the latent representation of both structural and temporal information, without involving any other features. In contrast to the existing single, undirected and stationary Graph Convolutional Networks (GCNs), CasCN is a novel multi-directional/dynamic GCN. Our experiments conducted on real-world datasets show that CasCN significantly improves the prediction accuracy and reduces the computational cost compared to state-of-the-art approaches.
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- PAR ID:
- 10122600
- Date Published:
- Journal Name:
- 35th {IEEE} International Conference on Data Engineering, {ICDE} 2019, Macao, China, April 8-11, 2019
- Page Range / eLocation ID:
- 770 to 781
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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- Free Publicly Accessible Full Text
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Accepted Manuscript1.0
- Conference Paper:
- https://doi.org/10.1109/ICDE.2019.00074
