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Title: Understanding the role of privacy and trust in intelligent personal assistant adoption
Voice-controlled intelligent personal assistants (IPAs) have seen tremendous growth in recent years on smartphones and as standalone devices in people’s homes. While research has examined the potential benefits and drawbacks of these devices for IPA users, few studies have empirically evaluated the role of privacy and trust in individual decision to adopt IPAs. In this study, we present findings from a survey of IPA users and non-users (N=1160) to understand (1) the motivations and barriers to adopting IPAs and (2) how concerns about data privacy and trust in company compliance with social contract related to IPA data affect acceptance and use of IPAs. We discuss our findings in light of social contract theory and frameworks of technology acceptance.  more » « less
Award ID(s):
1640640 1640697
PAR ID:
10122923
Author(s) / Creator(s):
; ; ; ;
Date Published:
Journal Name:
Proceedings of the 13th Annual iConference, Lecture Notes in Computer Science
Volume:
11420
Page Range / eLocation ID:
102-113
Format(s):
Medium: X
Sponsoring Org:
National Science Foundation
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