The disruptive offline mobilization of participants in online conspiracy theory (CT) discussions has highlighted the importance of understanding how online users may form radicalized conspiracy beliefs. While prior work researched the factors leading up to joining online CT discussions and provided theories of how conspiracy beliefs form, we have little understanding of how conspiracy radicalization evolves after users join CT discussion communities. In this paper, we provide the empirical modeling of various radicalization phases in online CT discussion participants.To unpack how conspiracy engagement is related to radicalization, we first characterize the users' journey through CT discussions via conspiracy engagement pathways. Specifically, by studying 36K Reddit users through their 169M contributions, we uncover four distinct pathways of conspiracy engagement: steady high, increasing, decreasing, and steady low.We further model three successive stages of radicalization guided by prior theoretical works.Specific sub-populations of users, namely those on steady high and increasing conspiracy engagement pathways, progress successively through various radicalization stages. In contrast, users on the decreasing engagement pathway show distinct behavior: they limit their CT discussions to specialized topics, participate in diverse discussion groups, and show reduced conformity with conspiracy subreddits. By examining users who disengage from online CT discussions, this paper provides promising insights about conspiracy recovery process.
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What Makes People Join Conspiracy Communities?: Role of Social Factors in Conspiracy Engagement
Widespread conspiracy theories, like those motivating anti-vaccination attitudes or climate change denial, propel collective action, and bear society-wide consequences. Yet, empirical research has largely studied conspiracy theory adoption as an individual pursuit, rather than as a socially mediated process. What makes users join communities endorsing and spreading conspiracy theories? We leverage longitudinal data from 56 conspiracy communities on Reddit to compare individual and social factors determining which users join the communities. Using a quasi-experimental approach, we first identify 30K future conspiracists?(FC) and30K matched non-conspiracists?(NC). We then provide empirical evidence of the importance of social factors across six dimensions relative to the individual factors by analyzing 6 million Reddit comments and posts. Specifically, in social factors, we find that dyadic interactions with members of the conspiracy communities and marginalization outside of the conspiracy communities are the most important social precursors to conspiracy joining-even outperforming individual factor baselines. Our results offer quantitative backing to understand social processes and echo chamber effects in conspiratorial engagement, with important implications for democratic institutions and online communities.
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- Award ID(s):
- 2041068
- NSF-PAR ID:
- 10213651
- Date Published:
- Journal Name:
- Proceedings of the ACM on Human-Computer Interaction
- Volume:
- 4
- Issue:
- CSCW3
- ISSN:
- 2573-0142
- Page Range / eLocation ID:
- 1 to 30
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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- Free Publicly Accessible Full Text
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Accepted Manuscript1.0
- Journal Article:
- https://doi.org/10.1145/3432922
