Online discussions frequently involve conspiracy theories, which can contribute to the proliferation of belief in them. However, not all discussions surrounding conspiracy theories promote them, as some are intended to debunk them. Existing research has relied on simple proxies or focused on a constrained set of signals to identify conspiracy theories, which limits our understanding of conspiratorial discussions across different topics and online communities. This work establishes a general scheme for classifying discussions related to conspiracy theories based on authors' perspectives on the conspiracy belief, which can be expressed explicitly through narrative elements, such as the agent, action, or objective, or implicitly through references to known theories, such as chemtrails or the New World Order. We leverage human-labeled ground truth to train a BERT-based model for classifying online CTs, which we then compared to the Generative Pre-trained Transformer machine (GPT) for detecting online conspiratorial content. Despite GPT's known strengths in its expressiveness and contextual understanding, our study revealed significant flaws in its logical reasoning, while also demonstrating comparable strengths from our classifiers. We present the first large-scale classification study using posts from the most active conspiracy-related Reddit forums and find that only one-third of the posts are classified as positive. This research sheds light on the potential applications of large language models in tasks demanding nuanced contextual comprehension.
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Mapping the Narrative Ecosystem of Conspiracy Theories in Online Anti-vaccination Discussions
Recent research on conspiracy theories labels conspiracism as a distinct and deficient epistemic process. However, the tendency to pathologize conspiracism obscures the fact that it is a diverse and dynamic collective sensemaking process, transacted in public on the web. Here, we adopt a narrative framework to introduce a new analytical approach for examining online conspiracism. Narrative plays an important role because it is central to human cognition as well as being domain agnostic, and so can serve as a bridge between conspiracism and other modes of knowledge production. To illustrate the utility of our approach, we use it to analyze conspiracy theories identified in conversations across three different anti-vaccination discussion forums. Our approach enables us to capture more abstract categories without hiding the underlying diversity of the raw data. We find that there are dominant narrative themes across sites, but that there is also a tremendous amount of diversity within these themes. Our initial observations raise the possibility that different communities play different roles in the collective construction of conspiracy theories online. This offers one potential route for understanding not only cross-sectional differentiation, but the longitudinal dynamics of the narrative in future work. In particular, we are interested to examine how activity within the framework of the narrative shifts in response to news events and social media platforms’ nascent efforts to control different types of misinformation. Such analysis will help us to better understand how collectively constructed conspiracy narratives adapt in a shifting media ecosystem.
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- Award ID(s):
- 1908407
- PAR ID:
- 10181336
- Date Published:
- Journal Name:
- International Conference on Social Media and Society
- Page Range / eLocation ID:
- 184 to 192
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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