Online trackers are invasive as they track our digital footprints, many of which are sensitive in nature, and when aggregated over time, they can help infer intricate details about our lifestyles and habits. Although much research has been conducted to understand the effectiveness of existing countermeasures for the desktop platform, little is known about how mobile browsers have evolved to handle online trackers. With mobile devices now generating more web traffic than their desktop counterparts, we fill this research gap through a large-scale comparative analysis of mobile web browsers. We crawl 10K valid websites from the Tranco list on real mobile devices. Our data collection process covers both popular generic browsers (e.g., Chrome, Firefox, and Safari) as well as privacy-focused browsers (e.g., Brave, Duck Duck Go, and Firefox-Focus). We use dynamic analysis of runtime execution traces and static analysis of source codes to highlight the tracking behavior of invasive fingerprinters. We also find evidence of tailored content being served to different browsers. In particular, we note that Firefox Focus sees altered script code, whereas Brave and Duck Duck Go have highly similar content. To test the privacy protection of browsers, we measure the responses of each browser in blocking trackers and advertisers and note the strengths and weaknesses of privacy browsers. To establish ground truth, we use well-known block lists, including EasyList, EasyPrivacy, Disconnect and WhoTracksMe and find that Brave generally blocks the highest number of content that should be blocked as per these lists. Focus performs better against social trackers, and Duck Duck Go restricts third-party trackers that perform email-based tracking.
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Understanding the Privacy Implications of Adblock Plus’s Acceptable Ads
Targeted advertisement is prevalent on the Web. Many privacy-enhancing tools have been developed to thwart targeted advertisement. Adblock Plus is one such popular tool, used by millions of users on a daily basis, to block unwanted ads and trackers. Adblock Plus uses EasyList and EasyPrivacy, the most prominent and widely used open-source filters, to block unwanted web contents. However, Adblock Plus, by default, also enables an exception list to unblock web requests that comply with specific guidelines defined by the Acceptable Ads Committee.
Any publisher can enroll into the Acceptable Ads initiative to request the unblocking of web contents. Adblock Plus in return charges a licensing fee from large entities, who gain a significant amount of ad impressions per month due to participation in the Acceptable Ads initiative. However, the privacy implications of the default inclusion of the exception list has not been well studied, especially as it can unblock not only ads, but also trackers (e.g., unblocking contents otherwise blocked by EasyPrivacy).
In this paper, we take a data-driven approach, where we collect historical updates made to Adblock Plus's exception list and real-world web traffic by visiting the top 10k websites listed by Tranco. Using such data we analyze not only how the exception list has evolved over the years in terms of both contents unblocked and partners/entities enrolled into the Acceptable Ads initiative, but also the privacy implications of enabling the exception list by default. We found that Google not only unblocks the most number of unique domains, but is also unblocked by the most number of unique partners. From our traffic analysis, we see that of the 42,210 Google bound web requests, originally blocked by EasyPrivacy, around 80% of such requests are unblocked by the exception list. More worryingly, many of the requests enable 1-by-1 tracking pixel images. We, therefore, question exception rules that negate EasyPrivacy filtering rules by default and advocate for a better vetting process.
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- Award ID(s):
- 1849997
- NSF-PAR ID:
- 10216718
- Date Published:
- Journal Name:
- ACM ASIA Conference on Computer and Communications Security (ASIACCS)
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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- Free Publicly Accessible Full Text
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Accepted Manuscript1.0
- Conference Paper:
- https://doi.org/10.1145/3433210.3437536
