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Title: Spread, Then Target, and Advertise in Waves: Optimal Budget Allocation Across Advertising Channels
Authors:
; ; ; ; ; ;
Award ID(s):
1651433
Publication Date:
NSF-PAR ID:
10248401
Journal Name:
IEEE Transactions on Network Science and Engineering
Volume:
7
Issue:
2
Page Range or eLocation-ID:
750 to 763
ISSN:
2334-329X
Sponsoring Org:
National Science Foundation
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