Spread, Then Target, and Advertise in Waves: Optimal Budget Allocation Across Advertising Channels
- Award ID(s):
- 1651433
- NSF-PAR ID:
- 10248401
- Date Published:
- Journal Name:
- IEEE Transactions on Network Science and Engineering
- Volume:
- 7
- Issue:
- 2
- ISSN:
- 2334-329X
- Page Range / eLocation ID:
- 750 to 763
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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