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Abstract Text provides a compelling example of unstructured data that can be used to motivate and explore classification problems. Challenges arise regarding the representation of features of text and student linkage between text representations as character strings and identification of features that embed connections with underlying phenomena. In order to observe how students reason with text data in scenarios designed to elicit certain aspects of the domain, we employed a task‐based interview method using a structured protocol with six pairs of undergraduate students. Our goal was to shed light on students' understanding of text as data using a motivating task to classify headlines as “clickbait” or “news.” Three types of features (function, content, and form) surfaced, the majority from the first scenario. Our analysis of the interviews indicates that this sequence of activities engaged the participants in thinking at both the human‐perception level and the computer‐extraction level and conceptualizing connections between them.
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Does Clickbait Actually Attract More Clicks? Three Clickbait Studies You Must Read
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The proliferation of social media and digital technologies has made it necessary for governments to expand their focus beyond propaganda content in order to disseminate propaganda effectively. We identify a strategy of using clickbait to increase the visibility of political propaganda. We show that such a strategy is used across China by combining ethnography with a computational analysis of a novel dataset of the titles of 197,303 propaganda posts made by 213 Chinese city-level governments on WeChat. We find that Chinese propagandists face intense pressures to demonstrate their effectiveness on social media because their work is heavily quantified–measured, analyzed, and ranked–with metrics such as views and likes. Propagandists use both clickbait and non-propaganda content (e.g., lifestyle tips) to capture clicks, but rely more heavily on clickbait because it does not decrease space available for political propaganda. Government propagandists use clickbait at a rate commensurate with commercial and celebrity social media accounts. The use of clickbait is associated with more views and likes, as well as greater reach of government propaganda outlets and messages. These results reveal how the advertising-based business model and affordances of social media influence political propaganda and how government strategies to control information are moving beyond censorship, propaganda, and disinformation.more » « less
- Free Publicly Accessible Full Text
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Accepted Manuscript1.0
- Conference Paper:
- https://doi.org/10.1145/3411764.3445753
