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Title: Sharing Photos on Social Media: Visual Attention Affects Real-World Decision Making
This study tested the effect of visual attention on decision-making in digital environments. Fifty-nine individuals were asked how likely they would be to share 40 memes (photos with superimposed captions) on social media while their eye movements were tracked. The likelihood of sharing memes increased as attention to the text of the meme increased; conversely, the likelihood of sharing decreased as attention to the image of the meme increased. In addition, increased trait levels of agreeableness predicted a greater likelihood of sharing memes. These results indicate that individual differences in personality and eye movements predict the likelihood of sharing photo-memes on social media platforms.  more » « less
Award ID(s):
1814476
NSF-PAR ID:
10278942
Author(s) / Creator(s):
; ; ; ;
Date Published:
Journal Name:
Advances in Human Factors in Robots, Unmanned Systems and Cybersecurity
Page Range / eLocation ID:
199-206
Format(s):
Medium: X
Sponsoring Org:
National Science Foundation
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