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This study uses survey data to explore ecologists’ willingness to prioritize the behavioral goal of considering local community members’ perspectives in the context of research at Long Term Ecological Research (LTER) sites. It finds that believing in the benefits of such listening is a relatively strong statistical predictor of expressing a willingness to prioritize listening. Neither normative beliefs nor agency beliefs were strong correlates of prioritizing listening. Women and younger scientists were more willing to prioritize listening as a goal. The study builds on the “strategic science communication as planned behavior” approach to try to better understand scientists’ communication choices.
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The role of communication professionals in fostering a culture of public engagement
This study initially reports on qualitative interviews (n = 17) with scientists at two Long Term Ecological Research (LTER) sites in the northeastern United States. These interviews suggest the need for greater attention to the role of communication professionals and institutional leadership in fostering high-quality public engagement. The study also reports on a follow-up quantitative survey (n = 68) conducted to better understand the degree to which LTER scientists’ views about communication professionals were meaningfully associated with perceptions about the need for robust engagement funding. The project was initially designed based on the Integrated Behavioral Model to assess how individual LTER scientists’ engagement-related attitudes, normative beliefs, and efficacy beliefs affected their communication activities. However, the combined results highlight the potential value of additional research and theorization aimed at better understanding the factors that might lead to greater cooperation between scientists and organizational communicators.
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- PAR ID:
- 10296561
- Date Published:
- Journal Name:
- International Journal of Science Education, Part B
- ISSN:
- 2154-8455
- Page Range / eLocation ID:
- 1 to 17
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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- Free Publicly Accessible Full Text
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Accepted Manuscript1.0
- Journal Article:
- https://doi.org/10.1080/21548455.2021.1943763
