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In online recommendation, customers arrive in a sequential and stochastic manner from an underlying distribution and the online decision model recommends a chosen item for each arriving individual based on some strategy. We study how to recommend an item at each step to maximize the expected reward while achieving user-side fairness for customers, i.e., customers who share similar profiles will receive a similar reward regardless of their sensitive attributes and items being recommended. By incorporating causal inference into bandits and adopting soft intervention to model the arm selection strategy, we first propose the d-separation based UCB algorithm (D-UCB) to explore the utilization of the d-separation set in reducing the amount of exploration needed to achieve low cumulative regret. Based on that, we then propose the fair causal bandit (F-UCB) for achieving the counterfactual individual fairness. Both theoretical analysis and empirical evaluation demonstrate effectiveness of our algorithms.
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Fairness of Exposure in Stochastic Bandits
Contextual bandit algorithms have become widely used for recommendation in online systems (e.g. marketplaces, music streaming, news), where they now wield substantial influence on which items get shown to users. This raises questions of fairness to the items — and to the sellers, artists, and writers that benefit from this exposure. We argue that the conventional bandit formulation can lead to an undesirable and unfair winner-takes-all allocation of exposure. To remedy this problem, we propose a new bandit objective that guarantees merit-based fairness of exposure to the items while optimizing utility to the users. We formulate fairness regret and reward regret in this setting and present algorithms for both stochastic multi-armed bandits and stochastic linear bandits. We prove that the algorithms achieve sublinear fairness regret and reward regret. Beyond the theoretical analysis, we also provide empirical evidence that these algorithms can allocate exposure to different arms effectively.
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- Award ID(s):
- 2008139
- PAR ID:
- 10309930
- Date Published:
- Journal Name:
- International Conference on Machine Learning
- Volume:
- 139
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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Accepted Manuscript1.0
- Conference Paper:
- The DOI is not currently available.
