Ranking algorithms in online platforms serve not only users on the demand side, but also items on the supply side. While ranking has traditionally presented items in an order that maximizes their utility to users, the uneven interactions that different items receive as a result of such a ranking can pose item fairness concerns. Moreover, interaction is affected by various forms of bias, two of which have received considerable attention: position bias and selection bias. Position bias occurs due to lower likelihood of observation for items in lower ranked positions. Selection bias occurs because interaction is not possible with items below an arbitrary cutoff position chosen by the front-end application at deployment time (i.e., showing only the top-kitems). A less studied, third form of bias, trust bias, is equally important, as it makes interaction dependent on rank even after observation, by influencing the item’s perceived relevance. To capture interaction disparity in the presence of all three biases, in this paper we introduce a flexible fairness metric. Using this metric, we develop a post-processing algorithm that optimizes fairness in ranking through greedy exploration and allows a tradeoff between fairness and utility. Our algorithm outperforms state-of-the-art fair ranking algorithms on several datasets.
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User Fairness, Item Fairness, and Diversity for Rankings in Two-Sided Markets
Ranking items by their probability of relevance has long been the goal of conventional ranking systems. While this maximizes traditional criteria of ranking performance, there is a growing understanding that it is an oversimplification in online platforms that serve not only a diverse user population, but also the producers of the items. In particular, ranking algorithms are expected to be fair in how they serve all groups of users --- not just the majority group --- and they also need to be fair in how they divide exposure among the items. These fairness considerations can partially be met by adding diversity to the rankings, as done in several recent works. However, we show in this paper that user fairness, item fairness and diversity are fundamentally different concepts. In particular, we find that algorithms that consider only one of the three desiderata can fail to satisfy and even harm the other two. To overcome this shortcoming, we present the first ranking algorithm that explicitly enforces all three desiderata. The algorithm optimizes user and item fairness as a convex optimization problem which can be solved optimally. From its solution, a ranking policy can be derived via a novel Birkhoff-von Neumann decomposition algorithm that optimizes diversity. Beyond the theoretical analysis, we investigate empirically on a new benchmark dataset how effectively the proposed ranking algorithm can control user fairness, item fairness and diversity, as well as the trade-offs between them.
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- Award ID(s):
- 2008139
- PAR ID:
- 10309937
- Date Published:
- Journal Name:
- ACM Conference on the Theory of Information Retrieval
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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