Ideation is a key phase in engineering design and brainstorming is an established method for ideation. A limitation of the brainstorming process is idea production tends to peak at the beginning and quickly decreases with time. In this exploratory study, we tested an innovative technique to sustain ideation by providing designers feedback about their neurocognition. We used a neuroimaging technique (fNIRS) to monitor students’ neurocognitive activations during a brainstorming task. Half received real-time feedback about their neurocognitive activation in their prefrontal cortex, a brain region associated with working memory and cognitive flexibility. Students who received the neurocognitive feedback maintained higher cortical activation and longer sustained peak activation. Students receiving the neurocognitive feedback demonstrated a higher percentage of right-hemispheric dominance, a region associated to creative processing, compared to the students without neurocognitive feedback. The increase in right-hemispheric dominance positively correlated with an increase in the number of solutions during concept generation and a higher design idea fluency. These results demonstrate the prospective use of neurocognitive feedback to sustain the cognitive activations necessary for idea generation during brainstorming. Future research should explore the effect of neurocognitive feedback with a more robust sample of designers and compare neurocognitive feedback with other types of interventions to sustain ideation.
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Cognitive differences among first-year and senior engineering students when generating design solutions with and without additional dimensions of sustainability
Abstract The research presented in this paper explores how engineering students cognitively manage concept generation and measures the effects of additional dimensions of sustainability on design cognition. Twelve first-year and eight senior engineering students generated solutions to 10 design problems. Half of the problems included additional dimensions of sustainability. The number of unique design solutions students developed and their neurocognitive activation were measured. Without additional requirements for sustainability, first-year students generated significantly more solutions than senior engineering students. First-year students recruited higher cortical activation in the brain region generally associated with cognitive flexibility, and divergent and convergent thinking. Senior engineering students recruited higher activation in the brain region generally associated with uncertainty processing and self-reflection. When additional dimensions of sustainability were present, first-year students produced fewer solutions. Senior engineering students generated a similar number of solutions. Senior engineering students required less cortical activation to generate a similar number of solutions. The varying patterns of cortical activation and different number of solutions between first-year and senior engineering students begin to highlight cognitive differences in how students manage and retrieve information in their brain during design. Students’ ability to manage complex requirements like sustainability may improve with education.
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- Award ID(s):
- 1929892
- NSF-PAR ID:
- 10313528
- Date Published:
- Journal Name:
- Design Science
- Volume:
- 7
- ISSN:
- 2053-4701
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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- Free Publicly Accessible Full Text
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Accepted Manuscript1.0
- Journal Article:
- https://doi.org/10.1017/dsj.2021.3
