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  • Linking knowledge with action when engagement is out of reach: three contextual features of effective public health communication
Title: Linking knowledge with action when engagement is out of reach: three contextual features of effective public health communication
Abstract Scholars and practitioners often promote direct engagement between policymakers, health workers and researchers as a strategy for overcoming barriers to utilizing scientific knowledge in health policy. However, in many settings public health officials rarely have opportunities to interact with researchers, which is a problem further exacerbated by the coronavirus disease 2019 pandemic. One prominent theory argues that policy actors will trust and utilize research findings when they perceive them to be salient, credible and legitimate. We draw on this theory to examine the conditions facilitating greater uptake of new knowledge among health officials when engagement is out of reach and they are instead exposed to new ideas through written mass communication. Using data from a survey experiment with about 260 health workers and administrators in Honduras, we find that messages from a technocratic sender based on statistical evidence improved perceptions of salience, credibility and legitimacy (SCL). Additionally, perceptions of SCL are three contextual features that operate as joint mediators between knowledge and action, and several individual characteristics also influence whether officials trust research findings enough to apply them when formulating and implementing health policies. This research can help inform the design of context-sensitive knowledge translation and exchange strategies to advance the goals of evidence-based public health, particularly in settings where direct engagement is difficult to achieve.  more » « less
Award ID(s):
1757136 1328688 1849414
PAR ID:
10323900
Author(s) / Creator(s):
; ; ;
Date Published:
Journal Name:
Health Policy and Planning
Volume:
36
Issue:
10
ISSN:
1460-2237
Page Range / eLocation ID:
1534 to 1544
Format(s):
Medium: X
Sponsoring Org:
National Science Foundation
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